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Position: Content & Distribution Strategist Type: Full-time Salary: Up to 7 LPA Experience Level: Minimum 2 years About The Role We are seeking a passionate and innovative Content & Distribution Strategist to join our team in a founding role. This position offers a unique opportunity to own the strategy, research, and content direction for our properties. You will report directly to leadership and have a clear path to building and leading a team as the function proves itself. Key Responsibilities Strategy Development: Create and implement comprehensive content strategies for scaling Instagram and YouTube pages from scratch.Content Direction: Develop engaging content concepts, scripts, and captions that resonate with target audiences and drive growth and retention.Performance Analysis: Analyze platform-specific metrics to identify trends and optimize content for maximum engagement.Content Calendar Management: Own the content calendar, ensuring timely delivery and alignment with strategic goals.Research: Conduct thorough research to inform content direction and stay ahead of industry trends.Autonomous Execution: Navigate ambiguity and take initiative in defining processes and strategies without a predefined playbook. Must-Haves Proven Experience: Demonstrable experience in scaling Instagram and/or YouTube pages from scratch, with a portfolio of successful examples.Growth Instincts: Sharp instinct for identifying hooks, pacing, formats, and understanding algorithmic behavior that drives growth and retention.Strong Writing Skills: Ability to transform ideas into compelling scripts, captions, or concepts independently.End-to-End Ownership: Experience managing a content strategy and calendar from conception to execution.Comfort with Ambiguity: High comfort level with working autonomously in an undefined role, creating processes and strategies as needed. Nice-to-Haves Multi-Niche Management: Experience running multiple pages across different niches simultaneously.Familiarity with AI Tools: Knowledge of AI-generated video/content tools and workflows.Agency Background: Experience supporting brand or client-facing content teams in an agency setting.Team Management: Prior experience managing a small team of interns or freelancers. Why Join Us Be part of a dynamic and innovative team where your contributions are valued.Opportunity for professional growth and leadership development.Work in a creative environment that encourages experimentation and new ideas. Skills: content strategy,content strategist,research,strategy development,ai tools,content calendar,agency experience,content development .