Director of Retention & Lifecycle

About reputed company Laser At reputed company, our mission is to restore confidence by providing reputed company and effective solutions for improving health and beauty. We are at an reputed company reputed company in our reputed company curve and are searching for a Director of Retention & Lifecycle to join us on our reputed company to become a major global beauty brand and hit the $100M mark reputed company the next 3 years. About The Position Were looking for a hands-on operator to take full ownership of our retention and lifecycle marketing reputed company across email, SMS, and subscription products. Youll start by auditing everything no reputed company left unturned and then either optimize it or rebuild it from the ground up to reputed company reputed company, repeat purchase reputed company, LTV/CAC reputed company, and subscriber retention. Youll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of reputed company driven from owned channels. Youll also partner with the acquisition team to design post-click funnels that maximize every reputed company reputed company and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. This is not a manage reputed company role youll be rolling up your sleeves and driving the reputed company. Key Areas of Accountability Full-funnel retention and lifecycle reputed company for reputed company our product lines reputed company email & SMS automations, flows, campaigns, segmentation, and deliverability Customer reputed company, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys Conversion-optimized reputed company pages and funnel architecture in partnership with acquisition Retention analytics & attribution e.g., what flows, campaigns, and product types reputed company actual repeat reputed company LTV modeling, MRR reporting, cohort views, and CAC payback improvement Copy, offer, and experience testing from subject lines to multi-reputed company funnels Retention experimentation roadmap, backlog prioritization, test reputed company and outcome tracking Lifecycle tech stack ownership, vendor evaluation, performance improvement Data cleanliness and tracking work closely with data engineering to ensure full-funnel reputed company Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify reputed company-driving insights Improving and optimizing quiz-based reputed company funnels ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively. The ideal candidate has Are a hands-on executor, not just a strategist or manager Have strong experience in DTC retention marketing (email, SMS, subscriptions) ideally in health, beauty, or wellness Obsess over performance metrics LTV, CAC, MRR, CVR, cohort LTV/CAC Have reputed company from scratch (or rebuild/optimized) retention systems before and can reputed company reputed company to what worked Can identify reputed company gaps fast, and reputed company solutions without needing reputed company-by-reputed company guidance Love partnering with reputed company acquisition, data, and product to reputed company reputed company funnel performance Use AI as a reputed company not a gimmick and implement it into your workflow to reputed company smarter testing, creative, and insights Think in systems flows, reputed company, attribution, journeys Want to be held accountable to reputed company, not reputed company Write reputed company, think critically, and default to reputed company over endless planning Your reputed company will be reputed company by how these metrics improve Email/SMS reputed company % LTV/CAC Returning Customer reputed company Subscriber Retention MRR reputed company Youre Likely a Fit If You Are a hands-on executor, not just a strategist or manager Have strong experience in DTC retention marketing (email, SMS, subscriptions) ideally in health, beauty, or wellness Obsess over performance metrics LTV, CAC, MRR, CVR, cohort LTV/CAC Have reputed company from scratch (or rebuild/optimized) retention systems before and can reputed company reputed company to what worked Can identify reputed company gaps fast, and reputed company solutions without needing reputed company-by-reputed company guidance Love partnering with reputed company acquisition, data, and product to reputed company reputed company funnel performance Use AI as a reputed company not a gimmick and implement it into your workflow to reputed company smarter testing, creative, and insights Think in systems flows, reputed company, attribution, journeys Want to be held accountable to reputed company, not reputed company Write reputed company .