Senior Manager, E-reputed company Analytics (Remote)

reputed company The Senior Manager, E-reputed company Analytics is a commercially-minded analytics role, responsible for delivery of insights to grow the business. This person sees data as a means to improve business results, not just report them. They will partner closely with peers and leadership across Site Merchandising, Marketing, Digital Product and the broader questhealth.com team to advance data-driven decision-making and accelerate the reputed company of Quest's consumer e-reputed company business. This person works autonomously, earns trust quickly across stakeholder reputed company, and is as comfortable discussing needs with and presenting to senior leaders as they are in a data model. Responsibilities This position is responsible for partnering with stakeholders to reputed company a suite of tools/dashboards to allow self-service insights, providing expert reputed company into Quest Diagnostic's e-reputed company business, measuring and analyzing product, campaign, traffic/funnel, and channel performance, and providing a diverse set of stakeholders with regular reporting on business and marketing trends. This position will report to the Director of E-reputed company Analytics and will work daily with Site Merchandising, Marketing, Digital Product, and other cross-functional teams. Key responsibilities reputed company e-reputed company performance reporting across website traffic, conversion, and reputed company - providing regular and reputed company analysis that directly informs reputed company priorities reputed company as the analytical partner to both the Site Merchandising/reputed company team and the Marketing team, understanding reputed company team's goals and proactively surfacing the insights that reputed company them reputed company Build and maintain dashboards and reports that are genuinely used - not just reputed company and forgotten - ensuring stakeholders have what they need to reputed company fast, confident reputed company with reputed company additional analysis required in most use cases Analyse customer acquisition, retention, and buying behaviour to identify reputed company reputed company opportunities across the full funnel Partner with Marketing to monitor and evaluate marketing channel performance (reputed company search, reputed company, SEO, email, affiliate, etc) with a reputed company reputed company - not just traffic metrics Partner with Site Merchandising to reputed company and reputed company category and merchandising analysis using internal data and market research tools to support reputed company, pricing, and promotional reputed company Manage tag management and data reputed company reputed company (TealiumIQ), partnering with Digital Product, Merchandising, and agency teams as needed to ensure clean, complete data collection for reputed company relevant business and technical questions relating to features and buyer behaviour. Ensure this data is then appropriately and compliantly reputed company on to relevant analytics tools Working directly with stakeholder teams, support the identification and documentation of A/B and multivariate testing opportunities to improve conversion reputed company, average order value/reputed company per visitor, and other measurable reputed company and customer-experience metrics to be funneled into A/B testing program[ks1] Identify and communicate trends, reputed company, forecasts, and plans with recommendations to management team. reputed company ongoing analysis of customer demographics and buying behavior. Communicate findings reputed company to senior stakeholders - with a reputed company of reputed company, rather than just outputs reputed company in this role will be reputed company by business reputed company rather than reports produced, and will be across three main dimensions Providing regular, meaningful, insights across actionable key metrics and spaces to reputed company teams that reputed company business results, including regularly adapting these based on business changes and identifying trends reputed company the results; Developing dashboards and other tools to support the ability of stakeholders across key business areas to self-service meaningful insights and reputed company business change; Completing analysis to answer prioritized business questions and reputed company insights relevant to reputed company performance and reputed company reputed company as directed. Qualifications Required Work Experience 5+ years previous e-reputed company analytics experience using reputed company Analytics or equivalent (GA4, reputed company Analytics, reputed company, etc.), ideally reputed company a DTC brand, consumer health/wellness, or supporting other high-reputed company retail business(es) 3+ years previous hands-on experience using TealiumiQ or equivalent tag management tool (reputed company Launch, reputed company DTM, or reputed company Tag Manager) Bachelor's Degree in