Omnichannel Analytics Expert (Bengaluru)

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn (https://www.astellas.com/en) Are you driven to make a real difference in the lives of patients We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact. This position is based in Bengaluru and will require some on-site work. Purpose And Scope The Omnichannel Analytics Chapter Member is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times. The Omnichannel Analytics Chapter Member drives analytic activities and outcomes aligned with the Omnichannel Analytics Chapter, providing strategic analytic insights and actionable recommendations to stakeholders to support achievement of brand or pipeline objectives. In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the teams mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results. As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the teams strategy and deliverables in alignment with its mission. The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model. Responsibilities And Accountabilities Value Team Delivery: - Deliver day-to-day tasks and responsibilities as defined by the Value Teams mandate based on business objectives - Support the Value Team Lead in executing the teams strategy and objectives - Apply expertise to address and resolve specific business challenges identified by the Value Team, with a focus on achieving measurable outcomes as defined by the objectives - Work collaboratively with cross-functional team members and stakeholders to accomplish prioritized objectives and deliverables Area Specific Responsibility & Accountability - Lead and execute advanced analytics (e.g., campaign measurement, ROI, tactic optimization, promo mix, next best engagement) to identify opportunities, drive brand/pipeline strategies, and inform investment decisions. - Provide consulting to key stakeholders in the campaign design/requirements gathering phase to ensure objectives are clearly defined and can be measured, content assets are properly tagged, and the campaign data is properly sourced to ensure integrity of the measurement. - Work closely with Media agency partners on performance reporting construct and media execution governance. - Provide actionable, context-based insights and recommendations to stakeholders. - Identify, standardize, and automate integration of critical reporting metrics and modeling tools to address brand/asset-specific needs and improve speed to insight. - Manage projects to include efficient resource mobilization, vendor selection and management, definition of scope and requirements, and achievement of timelines, budgets & deliverables. - Develop, define and lead prioritized ad hoc analysis as needed to support evolving business requirements and to provide timely business insights. Continuous Improvement - Identify opportunities for process enhancements and participate in initiatives to improve team effectiveness and efficiency - Drive analytical capability innovation through development of new methodologies/analytic techniques Skill Development And Learning - Engage in ongoing professional development and capability building, leveraging guidance from the Chapter Lead .