Manager Finance - FP&A

We are looking for a highly analytical and business-oriented Manager - FP&A to establish and lead the business partnering function at Conversive (SMS Magic) . In this role, you will work closely with Sales, Marketing, and Product/R&D leadership , providing financial insights, budgeting discipline, and strategic decision support. You will play a key role in aligning business strategy with financial outcomes , ensuring efficient capital allocation, improving financial visibility across functions, and supporting leadership with data-driven recommendations. The role requires strong financial modeling, SaaS business understanding, and stakeholder management to help drive sustainable growth. What will qualify you for this role Strong understanding of SaaS business models, revenue streams, and cost structures Proven experience in budgeting, forecasting, and variance analysis Strong financial modeling skills including ROI, NPV, and business case preparation Ability to translate complex financial data into clear, actionable business insights Strong analytical thinking and problem-solving capability Ability to build strong relationships with cross-functional leaders and business teams Excellent communication and stakeholder management skills Strong proficiency in Excel / Google Sheets for financial analysis and modeling Desired Skills:Deep understanding of SaaS metrics such as ARR, MRR, CAC, LTV, and revenue recognition Experience working with BI tools such as Tableau, Power BI, or similar platforms Experience supporting Sales, Marketing, and Product functions in financial planning Ability to identify cost optimization opportunities and operational efficiencies Strong attention to detail with a structured approach to financial planning and reporting Experience Range:5 7 Years Education Qualification:Chartered Accountant (CA) or MBA in Finance from a reputed institution Key Responsibilities:Business PartneringAct as the finance partner for key business functions including Sales, Marketing, and Product/R&D Build strong relationships with functional leaders and provide clear financial insights to support decision-making Align business activities with financial goals and overall company strategy Budgeting & ForecastingPartner with business teams to prepare annual budgets and rolling forecasts Monitor actual performance against budgets and ensure accountability across teams Provide insights on variances and recommend corrective actions Expense & Procurement OversightOversee PR/PO approval processes to ensure compliance with budgets and internal policies Track vendor spend and evaluate opportunities for cost optimization and efficiency improvements Performance Analysis & ReportingConduct detailed analysis of functional performance against budgets and benchmarks Develop and present monthly reporting packs for Sales, Marketing, and Product teams Identify areas of overspend, underutilization, or operational inefficiencies Decision Support & ROI AnalysisBuild business cases and financial models for new initiatives, marketing campaigns, and product investments Provide recommendations to leadership to optimize capital allocation and investment decisions Process DevelopmentEstablish scalable business finance processes and frameworks across business functions Standardize reporting methodologies to improve financial transparency and accountability Lead and mentor 12 analysts aligned with business functions (Sales/Marketing and Product/Procurement) Build a culture of proactive financial analysis and strong stakeholder partnership Operational Excellence & ControlsStrengthen financial systems, processes, and reporting frameworks as the company scales Ensure adherence to internal controls and financial governance practices Provide recommendations to improve operational efficiency and financial discipline About Conversive (SMS Magic):Founded over 10 years ago, Conversive (SMS Magic) has become a trusted messaging leader for businesses around the world. We work with global customers across industries including contact centers, financial services, higher education, retail, staffing, wellness, and more . Our customers range from small and mid-size businesses to large global enterprises. Our commitment to every customer is: We will deliver the most advanced, simple-to-use messaging platform available, so you can focus on the personal touch that sets you apart from your competition. If you can confidently demonstrate that you meet the criteria mentioned above, we would love to hear from you. Conversive (SMS Magic) is committed to inclusiveness, fairness, and accessibility. We encourage all qualified candidates to apply. We are an ISO 27001:2013 compliant organization and emphasize information security for our clients. .