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Assistant Manager Customer Marketing (innovation )

Diageo · Noida

📅 11/08/2026
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Job Title Assistant Manager - Customer Marketing About us With over 200 brands sold in nearly 180 countries we re the world s leading premium drinks company Bring your passion and use your curiosity as you explore collaborate and innovate to build brands consumers love Together with passionate people from all over the world you ll test new ideas learn and grow and unlock a brighter more exciting future Join us to create a career worth celebrating About the Function Our Marketing team are creators helping to build and nurture some of the world s most loved brands We craft amazing connections with people around the world to celebrate our brands legacies and reimagine them for the world today and into the future Everything we do is underpinned by a deep understanding of our consumers behaviours trends and technologies Using our genius and creativity we unlock our brands uniqueness understand their purpose and put them at the heart of celebrations everywhere Together we re celebrating diversity and challenging stereotypes through our advertising and marketing Wherever your talents lie from Design to Consumer Planning you ll be celebrated and supported in our inclusive culture About the role The role looks at supporting the SCMM in delivering the NSV and market share objectives The role is responsible for execution of customer marketing plans at an outlet level as per the defined goal involving various aspects of ensuring effective brand communication accurate M E running promotion schemes promotor vendor management capability building and managing all documentation to ensure smooth implementation of the plan Role Responsibilities Requirements of the role Extensive travelling across to the outlets Visiting the different markets visiting outlets during activations Engaging consumers and customers at the outlets Ability to multitask and deal with complex challenges Constantly scouting for new opportunities AREAS OF RESPONSIBILITY 1 Outlet management Conduct market recee with Sales team to evaluate and finalize the outlets Ensure installations and its maintenance and upkeep at vendor outlets as well as acknowledgement and clearance of the bills as per PO Finalise beat as per switch Promotion Plan for outlet mapping and ensure deployment of promotional elements and gifts at outlets as per Activity calendar Work towards development and innovations in Signage Elements example racks main shop signage gandolas etc Collate and update TSEs TLs monthly Scores in online offline Portal Prepare and supervise contracts for rental outlets and get their approval through the legal team Ensure accurate documentation supervision and monitoring of challans in out stock register bills POs GRAs PR and attendance of the sales team Plan and execute POSMs Display Units shelf shares for branding and merchandising as per contract and get required sign -off for PO payments 2 Brand communication and visibility Help SCMM develop brand communication options at various channels as per brand imperatives Co-ordinate with vendors to oversee execution of signage in the state Execute agrees visibility strategy and track and monitor visibility execution Responsible for the choice of outlets for implementation along with the Sales team Use outlets as media vehicle to drive seamless route to consumer effectiveness by building brand visibility imagery creating demand through consumer winning activations and leveraging USL portfolio for effective sell-in sell-out 3 Budget Coordinate with the manpower agency for various activities eg claim settlement etc Ensure accurate spend of budgets at the state level 4 Analytics Monitor and report performance to the Customer Marketing Manager and support in defining actionable learning for improvement Provide feedback to the regional marketing team and sale team for improvement based on the competitor analysis and performance wrt the plan 5 Train promoters for optimum performance Responsible for training and development of the third party execution force through on the job training scheduled training calendar in co-ordination with Regional National Trade marketing Induct and train the promoters as per incentive schemes Ensure the sales team is aligned to the marketing activity and standards through regular communication and formal meetings Additional Notes Collaborate with CH RCMM Brand team for Plans Close All elements Design with Vendor as per guidelines Raise PO for planned activities Track execution visiting retails for checking executions of visibility elements Planning execution of event Placement of event elements Doing M E of all spends Experience skills required Qualification MBA in Sales and Marketing Experience 2-4 years experience in FMCG Alco-Bev sales Knowledge skills Planning execution and review Analytical reasoning skills data analytics Communication negotiation skills Collaboration skills ROI Orientation Vendor Management Training promoters in outlets Creativity Flexible Working Statement Flexibi .
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