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Role Summary Marketing Lead for English Content, will be responsible for shaping audience perception, driving content consumption, and establishing JioHotstar as the most preferred and culturally relevant destination for premium English entertainment in India. With a portfolio comprising world-class content from leading global studios including HBO Max, NBC Universal, Paramount+, Disney, and other international partners, the role will lead the marketing strategy across television, digital, social media, partnerships, PR, and consumer engagement platforms to maximize the value of acquired content investments. The Marketing Head will be responsible for building brand salience, strengthening consumer affinity, and ensuring JioHotstar becomes the first platform that comes to mind when audiences think of English movies, series, and premium entertainment. Key Responsibilities Brand Transformation & Market Leadership Develop and execute a long-term brand strategy to position JioHotstar as India's definitive home for premium English entertainment. Build top-of-mind awareness and consumer preference for English content offerings across audience segments. Drive brand differentiation against global and local streaming competitors. Content Marketing & Franchise Building Lead the marketing strategy for acquired content across television premieres, streaming launches, movie franchises, premium drama series, comedies, reality programming, and event content. Develop integrated campaigns that maximize awareness, engagement, and viewership of marquee titles. Build sustainable franchises and fandom communities around key content properties. Leverage cultural moments, consumer trends, and social conversations to amplify content relevance. Consumer Growth & Audience Engagement Drive audience acquisition, retention, and engagement for English content across all platforms. Build marketing initiatives that broaden the consumer base for English entertainment in India. Partner with consumer insights and analytics teams to identify emerging audience opportunities and viewing behaviours. Optimize the consumer journey from awareness to content discovery, engagement, and loyalty. Develop strategies to increase frequency of consumption and strengthen audience affinity. Studio Partnerships & Content Collaboration Oversee strategic marketing relationships with global studio partners including HBO Max, NBCUniversal, Paramount+, Disney, and other content suppliers. Collaborate with studio marketing teams to access global assets, campaigns, talent opportunities, and promotional initiatives. Work closely with Revenue, Brand Solutions, and Partnerships teams to unlock commercial opportunities linked to premium content properties. Develop innovative brand collaborations that enhance audience engagement while strengthening content visibility. Support monetization objectives through content-led marketing initiatives. Public Relations & Corporate Narrative Drive visibility for premium content launches through impactful earned-media programs. Build strong relationships with entertainment media, journalists, influencers, critics, and industry stakeholders. Ensure communications consistently reinforce the premium nature, exclusivity, and quality of the English content portfolio. Qualifications & Experience MBA or Postgraduate Degree in Marketing, Media Management, Communications, or Business Administration preferred. Bachelor's degree required. 15-17 years of experience in entertainment marketing, media marketing, brand management, consumer marketing, or streaming platforms. Strong experience leading integrated campaigns across TV, digital, social, partnerships, and PR. Experience working with international studios or premium content partners is highly preferred. Proven track record of building brands, changing consumer perceptions, and driving audience growth at scale. Deep understanding of the English entertainment ecosystem, streaming landscape, fandom culture, and premium content audiences. Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies. JioStar India Private Limited (formerly known as Star India Private Limited) is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected. .
Here's where they are, who's hiring them, and what to say in your interview.
27.322Jobs
5.920SG
62%EN
Singapore alone has 5,920 of them. India has 3,543. The US has 2,443. If you're looking at a marketing role, geography matters: check WorkMundi's location filters to see which regions match your visa status and timezone. Don't apply everywhere; apply where you can actually work.
Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
16,882 of these 27,322 job ads have text written in English. That's the ad itself, not necessarily the language the job requires. Read the job description carefully to confirm what languages the role needs.