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- Lead Generation & Sourcing: Proactively source current HL and LAP clients through field visits, cold calling, and open-market channels. - Channel Partner Management: Build and nurture a reliable network of referrers such as Chartered Accountants (CAs), Direct Sales Associates (DSAs), builders, and property dealers. - Client Engagement: Meet prospective borrowers to understand their financial needs and clearly explain loan features, interest rates, and eligibility criteria. - Application Processing: Collect, verify, and process necessary customer documentation, including KYC, income proofs, and property papers. - Cross-Functional Coordination: Collaborate closely with internal credit, technical, and legal teams to ensure smooth application processing, property valuation, and timely disbursements. - Portfolio Quality & Compliance: Maintain a high-quality, compliant loan book by monitoring repayments and adhering to internal credit guidelines. .