Consumer Insights Manager

## Description BRAND BUILDING (Marketing Plan): * Builds the 360marketing plan for the brand and defines KPIs, also managing product & trade marketing activities, and collaborating with Consumer Engagement and Digital Teams. * Profiles consumers, adapting global guidelines to local reality. * Defines the Consumer Journey according to the profiled targets. * Defines the advertising and distribution mix. * Adapts the marketing plan accordingto sales performance, trends, competitors and social media metrics. PRODUCT MANAGEMENT (Product Portfolio Management): * Manages and maintains the product portfolio aligned with brand strategy (per channel, retailer, door type). * Manage and maintain discontinued products and returns with the objective of reducing returns. * Responsible for forecasting of saleable products with the aim of ensuring forecast accuracy. * Forecasts GWP, testers and samples. * Manages pricing (new products, price increases, price upload and pricelist creation) according to regional and global policies. * Analyzes sales performance of key categories. * Runs COGS (Cost of Goods Sold) analysis in order to continuously optimize product assortment Product Expert. * Acts as Brand Expert on own product assortment as well as competitors (assortment, pricing) in order to identify opportunities in local markets. * Responsible for campaigns (Event Management, timing of campaigns and tracking hereof) Supply management. * Creates Account and PurchaseOrder ledger and followup. * Supply management and responsible for giving information to relevant stakeholders. * Manages returns and assortments. MARKETING STRATEGY (Strategy insights & solutions): * Develops reports and analysis for all campaigns, with attention to A&P ROI, in order to improve marketing effectiveness. * Defines and presents regional marketing plans, ensuring their effective implementation. * Shares ideas and challenges in cross brand meetings Campaigns support. * Builds local product offerings if relevant in collaboration with Trade Marketing. * Supports Consumer Marketing in building local launch plans. * Responsible for campaigns (Event Management, timing of campaigns and tracking). * Contributes to Visual Merchandising decisionmaking (quantities, regional vs local production) and monitoring (budget, quality, delay), in particular regarding launches, in coordination with Corporate Visual Merchandising teams. BUDGETING: * Manages Marketing budget, reviewing P&L on a monthly basis. * Defines A&P budget and optimizes it. CUSTOMERS & CR Customers: * Regularly connects with consumers, looking for data and insights (e.g. Focus Groups, Surveys). * Gathers feedback from customers with the Consumer Communication Executive Customer Relationship. * Proactively seeks ways to manage CR in line with global activities and to look for locally relevant causes and activities. * Engages in CR activities across various touch points. ## Qualifications * Degree in Marketing or equivalent * \+ 5 years Marketing experience in a retail/cosmetics/luxury goods or FMCG arena * Fluent English + Local Language * Strong strategic accountability in marketing * Good communication skills including understanding how to clearly communicate messages to consumer and key stakeholders * Excellent analytical and decision making skills * Personality: willingness to lead, test, learn and challenge the status quo. * Proactivity * Strong digital understanding, with interest in trends and new technology * Ability to lead a crossfunctional team and interface with international markets * High "luxury touch" .