Content Writer / Senior Content Writer - ESG & Sustainability (Nagpur)

Content Writer / Senior Content Writer ESG & Sustainability Pune (On-site) Full time Experience: 38 Years About Credibl Credibl is an AI-native sustainability platform helping enterprises manage ESG data, carbon accounting, climate reporting, climate risk, product sustainability, supply chain sustainability, and regulatory disclosures across global frameworks including CSRD, ESRS, ISSB, ASRS, CDP, BRSR, IFRS S2, and more. We work with leading enterprises across retail, manufacturing, hospitality, financial services, food & beverage, logistics, and energy to transform fragmented sustainability data into trusted, assurance-ready insights. We're looking for a content professional who understands that great content isn't simply writtenit drives demand, builds authority, ranks organically, influences buying decisions, and positions a company as a category leader. About the Role We are looking for an experienced Content Writer / Senior Content Writer with prior experience writing for B2B SaaS companies in ESG, Sustainability, Climate Tech, Carbon Management, Energy Transition, or Environmental Technology. This is not a generic content writing role. You'll create technically accurate, thought leadership-oriented content that positions Credibl as a category leader while driving organic growth, inbound demand generation, and brand authority. You should be comfortable working directly with subject matter experts, translating complex sustainability concepts into compelling narratives, and creating content that ranks highly competitive ESG search terms. Key Responsibilities ESG & Sustainability Content Own the complete content lifecycle from ideation to publishing and optimization. Create technically accurate content across sustainability topics including: - ESG/Sustainability reporting - Climate Risk - Carbon Accounting - Scope 1, 2 & 3 emissions - Supply Chain Sustainability - Sustainable Procurement - ESG Assurance - Sustainability Regulations Translate complex regulatory and technical concepts into engaging content for business audiences. Work closely with product, leadership, sustainability consultants, and subject matter experts to create authoritative content. SEO & Demand Generation - Develop SEO-first content strategies that improve rankings and organic traffic. - Perform keyword research and identify high-intent opportunities across sustainability topics. - Build topic clusters and content hubs around strategic themes. - Create content designed to rank for competitive ESG/sustainability keywords. - Continuously optimize existing content based on rankings and search performance. - Understand search intent and create content that supports every stage of the buyer journey. - Contribute to demand generation through blogs, landing pages, pillar pages, case studies, comparison pages, customer stories, website copy, emailers and gated assets. Content formats include - Blogs - Pillar Pages - Landing Pages - Website Copy - Case Studies - Comparison Pages - Customer Stories - Email Campaigns - Gated Assets Thought Leadership Create content that positions Credibl and its leadership team as trusted voices in sustainability. Examples include - Executive Viewpoints - Industry Trend Analysis - Opinion Articles - Regulatory Explainers - Whitepapers - Research Reports - Benchmark Studies - Webinar Content - Conference Speaking Material - Product Launch Content - Customer Success Stories Website & CMS Management - Publish and manage content using WordPress. - Maintain on-page SEO best practices. - Update and optimize website content as products evolve. - Collaborate with marketing and design teams to improve engagement and user experience. Social Media Content Develop engaging B2B content for LinkedIn and other professional channels, including: - Executive LinkedIn Posts - Company Page Content - Carousel Posts - Product Launch Campaigns - Event Campaigns - Customer Announcements - Educational Content - Thought Leadership Snippets Visual Content Creation Create supporting assets using Canva, including: - Blog Graphics - Social Media Creatives - LinkedIn Carousels - Infographics - Event Creatives - Presentation Visuals - Product Marketing Assets Basic video editing experience is preferred for: - Webinar Snippets - Product Videos - Social Media Clips - Event Highlights - Short-form Marketing Videos AI-Powered Content Workflows Leverage AI tools responsibly to improve research, ideation, and productivity. Tools may include - ChatGPT - Claude - Gemini - NotebookLM - Perplexity - Other emerging AI tools AI should accelerate workflows while maintaining originality, accuracy, and content quality. Required Skills & Experience - 38 years of content marketing experience in a B2B SaaS environment. - Prior experience writing for ESG, Sustainability, Climate Tech, Carbon Management, CleanTech, Energy, or Environmental Technology companies is mandatory . - Strong understanding of global sustainability reporting .