Senior Social Media Manager (Alibag)

Job DescriptionJob Title : Senior Social Media Manager NLocation: Mumbai HO, In-office NExperience: 4+ years NABOUT TRUEMEDS nAtTruemeds, we're on a mission to make healthcare more affordable and accessible for millions of Indians. Every month, people are forced to choose between their health and their finances. We're changing that by helping customers discover trusted branded substitute medicines that can significantly reduce their monthly medicine bills, without compromising on quality. NAs we continue to build one of India's fastest-growing healthcare brands, we're looking for a Senior Social Media Manager who can make Truemeds one of the most trusted, engaging and share-worthy healthcare brands on social media. NWe're especially excited to build our YouTube presence from the ground up. If you've been part of a 0 to 1 YouTube growth journey for a brand, understand what it takes to build an audience from scratch, and know how to turn content into a long-term growth engine, this role is built for you. NThis isn't a role for someone who simply schedules posts. We're looking for someone who understands culture, storytelling, community building, data and brand strategy, and knows how to bring them together to create meaningful impact. NKEY RESPONSIBILITIES n1. Own Truemeds' Social Presence N- Lead the overall socialmedia strategy across Instagram and YouTube as the primary platforms, while acting as the trusted custodian of LinkedIn. N- Build a consistent, memorable and differentiated brand voice across every platform. N- Continuously answer, and improve upon, the question: N"Why should anyone followTruemeds " N2. Build a Content EnginePeople Want to Share N- Translate the brand's positioning into social-first content that educates, entertains, inspires and gets shared. N- Develop platform-nativecontent strategies instead of repurposing the same content across every platform. N- Identify opportunities around trends, topical moments, awareness days and cultural conversations, while ensuring relevance to the brand. N- Bring fresh content ideas across Reels, Shorts, videos, carousels, creator collaborations, educational content and storytelling formats. N3. Drive Social Growth N- Define monthly, quarterly and annual growth goals across followers, engagement, reach, video views, shares and community metrics. N- Own social media dashboards and regularly identify opportunities for improvement. N- Hold agency partners accountable for delivering agreed KPIs and continuously optimize performance. N- Own Instagram and YouTube growth goals, with clear accountability for engagement rate, follower growth, reach, watch time and audience retention. N- Drive the roadmap to scale YouTube to 800K subscribers in next 1215 months and Instagram to 1M followers within the next 18 months, through meaningful content IPs, creator collaborations and consistent platform-first storytelling. N- Build repeatable content formats and owned IPs that contribute to sustained audience growth and long-term brand affinity. N4. Be the Brand Custodian N- Ensure brand consistency across every post, video, campaign and interaction. N- Maintain high creative standards while balancing speed with quality. N- Work closely with leadership to translate brand narratives into impactful social campaigns. N5. Collaborate Cross-Functionally N- Partner with Copywriters, Designers, Motion Designers, Video Editors and the Creative Director to build best-in-class content. N- Collaborate with Brand,Performance Marketing and CRM teams to create content that supports awareness, acquisition, engagement and retention objectives. N- Coordinate effectively with creative agencies, social media agencies and external production partners. N6. Community & ReputationManagement N- Oversee community management and Online Reputation Management (ORM) across all social platforms. N- Develop response frameworks for customer interactions. N- Support crisis communication planning and ensure timely, brand-appropriate responses during sensitive situations. N7. Build an Influencer Ecosystem N- Develop and scale Truemeds' influencer marketing program. N- Identify, onboard and nurture creators across healthcare, lifestyle, wellness, education and regional content categories. N- Work with agencies and internal teams to execute influencer campaigns, from ideation to reporting. N- Measure influencer effectiveness through meaningful brand and business metrics. N8. Support Brand & Performance Growth N- Understand how organic and paid social work together. N- Support Performance Marketing teams through content amplification, boosting strategies and creator-led campaigns. N- Recommend content formats that improve distribution, engagement and conversion, wherever relevant. N- Have a solid understanding of Meta Social Analytics, YouTube Analytics and platform-specific insights to inform content strategy and