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Core Responsibilities Customer Acquisition: Identify and acquire new CASA customers through targeted cold calling, promotion activities, and reference generation within your assigned catchment area. Catchment Mapping: Assist senior sales managers with branch scoping exercises and lead area mapping to effectively target potential clients. Product Pitching: Clearly articulate the benefits and features of the bank's current and savings products to close sales and meet branch targets. Digital Onboarding: Facilitate the onboarding process, including strict adherence to KYC norms, and ensure customers are fully activated on digital platforms. Compliance & Quality: Ensure high-quality sourcing by adhering to sales compliance, SOPs, and internal/external regulatory guidelines. Relationship Management: Maintain long-term relationships with customers and provide regular feedback to Branch Managers regarding market requirements and opportunities. Qualifications & Requirements: Experience: Typically requires 0 to 3 years of experience in customer acquisition, ideally in retail banking or the financial sector. Education: A Bachelors degree in Business, Commerce, Marketing, or a related field is generally required. Skills: Strong analytical skills, excellent interpersonal communication, and a results-driven mindset.