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Key Responsibilities - Develop and execute ATL campaigns including TV, Print, FM, Outdoor, and Cinema. - Prepare annual media plans aligned with marketing objectives. - Coordinate with advertising agencies and media partners. - Monitor media budgets and optimize media spends. - Conduct post-campaign analysis and ROI evaluation. - Support product launches and promotional activities. - Track competitor campaigns and market trends. Key Skills - Media Planning & Buying - Campaign Management - Brand Communication - Analytical & Presentation Skills - Coordination & Negotiation .