Associate Program Manager - Influencer & Creator Growth - D2C

Role Overview: We are looking for an Associate Program Manager - Influencer & Creator Growth to help scale creator-led growth initiatives for digital-first, D2C health and wellness brands. This role is ideal for someone who has worked closely with creators/influencers, understands content-driven growth, and has experience in early-stage or 01 journeys. You will work across creators, content, and growth to build scalable influencer programs that drive awareness, trust, and conversions. Key Responsibilities: - Build and manage influencer/creator programs across platforms (Instagram, YouTube, Shorts, etc.) - Own end-to-end creator campaigns: discovery, outreach, onboarding, briefing, execution, and reporting - Collaborate with content and brand teams to create high-performing, authentic creator-led content - Develop long-term creator partnerships beyond one-off campaigns - Support category launches and market expansion using creator-led strategies - Track and optimize performance using metrics like engagement, CAC, ROAS, and conversions - Run experiments and build repeatable playbooks for influencer-led growth - Manage timelines, budgets, and cross-functional stakeholders with high ownership What Were Looking For: Must-Have: - 1-4 years of experience working with creators/influencers in a D2C or consumer internet company - Hands-on experience with content creation or content-led growth - Strong understanding of social platforms and the creator ecosystem - Ability to execute in ambiguity with a strong ownership mindset Good to Have: - Experience in 0-1 journeys or early-stage teams - Exposure to performance marketing or growth analytics - Experience in health, wellness, beauty, or lifestyle categories Experience: 1 to 4 years .