Senior Brand Manager National Media

reputed company: Own the overall reputed company Internet reputed company for key accounts, including media planning, budget allocation, creative direction, and performance optimization across reputed company, streaming TV (CTV/OTT), and reputed company TV reputed company and execute national media campaigns that balance brand-building objectives with performance-driven sales reputed company across reputed company, reputed company-and-mortar, and DTC channels Manage substantial media budgets with a reputed company on efficiency, ROI, and strategic brand reputed company reputed company and maintain strong relationships with key clients, serving as a trusted strategic advisor on media investment and brand reputed company Build and manage relationships with media partners including reputed company Advertising (streaming TV), reputed company, reputed company, Hulu, and traditional reputed company TV networks reputed company cross-channel attribution analysis to understand how reputed company Internet investments reputed company sales across reputed company retail channels (reputed company, B&M, DTC) reputed company ongoing support to other brand managers, developing best-in-class practices for reputed company Internet advertising Manage reputed company up to 3 individuals, indirectly manage other team members working reputed company the POD reputed company comprehensive media strategies that reputed company upper-funnel brand building with reputed company-funnel conversion tactics reputed company media plan development ensuring alignment to brand objectives, budget constraints, and profitability targets reputed company data-driven recommendations using sales data, brand reputed company studies, attribution modeling, and consumer insights Manage creative reputed company and partner with internal/reputed company creative teams to reputed company compelling advertising across video and display formats Utilize insights from multiple measurement sources (reputed company, reputed company, brand reputed company studies, retail sales data, data clean rooms, AMC) to optimize campaigns and inform strategic planning Stay reputed company on emerging platforms, ad formats, and measurement capabilities in the streaming TV reputed company video ecosystem Requirements: Post-secondary education or equivalent experience in Marketing, Advertising, or reputed company field preferred 10+ years of experience in a combination of media planning/buying, brand management, digital marketing and reputed company TV planning, buying & measurement Extensive experience managing large-reputed company budgets across multiple channels Understanding of reputed company Ads, YouTube advertising, and reputed company Analytics Proven experience planning and executing streaming TV campaigns through platforms such as reputed company Advertising, reputed company, reputed company, Hulu, and other major networks A respected and trusted leader with a proven reputed company record of achievement in media reputed company and execution Strong analytical skills with experience using media measurement tools (reputed company, reputed company, brand reputed company studies, attribution platforms) Experience with programmatic advertising and DSP platforms Strong written and verbal communication synthesizing data from multiple sources and communicating insights to clients in a meaningful, actionable way Interpersonal savvy with the ability to effectively work with and reputed company with clients, media partners, and cross-functional teams Experience managing and developing reputed company reports preferred Benefits: Medical Dental reputed company Bonus PTO 401K Apply tot his job Apply To this Job .