Global Social Media Manager Luxury

Job Description: Own global social strategy, channel planning, and editorial calendars across luxury brands and key platforms Lead end-to-end execution for major brand moments (campaign launches, openings, partnerships, brand activations, property openings), ensuring social is integrated across creative, PR, and paid media Develop high-quality content ecosystems and brief creative partners/agencies with clear direction, elevated standards, and platform-native thinking Ensure brand voice and visual consistency across socialprotecting distinct brand identities while aligning to a global luxury standard Partner with Paid Media to align organic and paid social strategy, optimize content performance, and deliver campaign learnings Coordinate with Communications/PR, legal, and centralized support teams on community management guidelines, escalation protocols, and real-time response support during high-visibility moments Create toolkits, playbooks, and governance to enable regions and properties to execute locally with consistency and nuance through a brand lens Track performance and report insights (content effectiveness, channel trends, audience growth, engagement quality), translating analytics into clear recommendations Support cross-functional special initiatives, including creator/influencer programs, content capture moments, and brand storytelling projects Requirements: 5+ years of experience in social media strategy and execution (brand or agency), ideally within luxury, lifestyle, travel, hospitality, fashion/beauty, or culturally-led brands Demonstrated experience leading social strategy, content development, and campaign execution across multiple stakeholders and workstreams Strong command of platform best practices and performance drivers (Instagram, TikTok, YouTube, LinkedIn, Pinterest, etc.), including evolving formats and audience behaviors. Benefits: Annual allotment of free hotel stays at Hyatt hotels globally Flexible work schedule Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption Paid Time Off, Medical, Dental, Vision, 401K with company match Apply To this Job Company : Hyatt Salary : 110K116K a year .