Product Designer (UX/UI, Consumer Mobile & Web Apps) @ food health intelligence

Company: GreenChoice, PBC, the food intelligence company Employment Type: Part-Time to Full-Time Location: India (preferred) or Remote Experience: 3 to 5 years About GreenChoice GreenChoice, PBC is the leading public benefit food health intelligence company. GreenChoice gives 40+ food retail and technology partners instant access to personalized nutritional guidance, evidence-based food health scores, and verified health attribute data on over 1 million food products, with award-winning integrations to meet consumers' changing health needs and provide medically tailored food-as-medicine benefits. GreenChoice has already guided over 10 million healthier purchases. Google named GreenChoice one of the three "Best Apps for Good" in the U.S. GreenChoice is backed by Katapult and BonBillo Ventures, partners with Stanford University School of Medicine, and members of the Tufts Friedman School Food & Nutrition Innovation Council. GreenChoice is guided by a Science Advisory Board of leading PhDs, dietitians, and researchers in public health, nutrition science, environmental science, and behavior change. About the Role Were seeking a creative, impact-motivated, results-driven UX/UI Designer who can take ownership of the GreenChoice mobile and web user experience. This is not simply a visual design role. We are looking for someone who can think strategically about product experiences, identify user problems, propose solutions, and continuously improve how consumers interact with GreenChoice. You will help shape the future of our consumer-facing products, including onboarding experiences, product discovery, food health insights, ingredient education, search experiences, premium features, and overall engagement. The ideal candidate combines strong UX thinking, product intuition, user empathy, visual design skills, and experience designing consumer-facing digital products. Experience designing products for U.S. consumer audiences is strongly preferred. What You'll Own Lead UX and UI design for GreenChoice's mobile app and web experiencesIdentify friction points and opportunities throughout the customer journeyImprove onboarding, search, discovery, education, and engagement experiencesConduct user research and translate findings into actionable product improvementsCreate customer journey maps, user flows, personas, wireframes, and prototypesDesign low-fidelity and high-fidelity experiences using FigmaDevelop and maintain scalable design systems and UI patternsCollaborate closely with engineering to ensure designs are implemented accuratelyPresent design concepts, rationale, and recommendations to leadershipEvaluate competitors and emerging consumer health products to identify opportunitiesContinuously test, iterate, and improve product experiences using data and user feedbackHelp define future product features and strategic product direction Requirements Must-Have 5+ years of experience in Product Design, UX Design, and UI DesignStrong portfolio demonstrating end-to-end product design work from customer discovery to pixel perfect designs Experience designing successful consumer-facing web and mobile applicationsExperience using analytics tools to track and prioritize design improvements Strong experience with FigmaStrong understanding of UX principles, information architecture, and interaction designExcellent written and verbal English communication skillsAbility to work independently in a fast-moving startup environmentStrong problem-solving skills and product thinkingStrong project management skills Preferred Experience designing software products for U.S. consumersExperience in health, wellness, food, e-commerce, or related software productsExperience conducting user interviews and usability testingExperience creating and maintaining design systemsFamiliarity with modern AI-assisted design workflowsBasic understanding of front-end technologies and engineering constraints What Success Looks Like Within your first few months, you will: Identify and improve key friction points in the GreenChoice user experienceDeliver meaningful improvements to onboarding and product discovery experiencesEstablish a repeatable process for user-centered design and product iterationHelp GreenChoice stay competitive with leading consumer health and food technology productsOperate as the owner of .