Senior Product Manager (New Delhi)

Main Duties and Scope of Role - At StudyIn, the website is not just a platform, it is a core business asset and primary growth engine for international student acquisition We are looking for a Senior Website Product Manager who will act as the end-to-end owner of our global website ecosystem (35+ country sites) This role is accountable for turning the website into a high-performing, conversion-driven digital asset that directly impacts revenue You will own strategy, performance, and outcomes, not just delivery Key Responsibilities: Website Ownership Business Impact Own the website as a business asset, with accountability for traffic, engagement, and conversions Define and drive the global website strategy aligned with business growth targets Continuously improve the website as a lead generation and conversion engine Audit and rebuild the website funnel and SEO foundation from the ground up Identify and fix critical gaps in traffic acquisition, UX, and conversion flows before scaling optimisation Growth Conversion Identify and execute opportunities to increase intent, organic traffic, lead quality, and conversion rates Drive conversion rate optimization (CRO) across all funnels (landing lead application) Improve lead capture flows to increase intent, not just volume Own experimentation roadmap (A/B testing, personalization, UX improvements) Define and execute a global SEO/GEO strategy across 35 plus markets Own technical SEO roadmap including indexing, crawlability, schema, Core Web Vitals, internal linking, and information architecture Define international SEO strategy including hreflang, localization, and geo-targeting best practices Drive organic discoverability across traditional and AI-driven search ecosystems Global Website Management (35+ Countries) Manage and scale WordPress multi-site ecosystem across 35+ country websites Balance global consistency with local market needs (content, UX, SEO) Build reusable templates, components, and governance frameworks Own website integrations with CRM, analytics, marketing automation, and attribution systems Improve lead tracking accuracy and funnel visibility across channels Data Performance Own website KPIs: traffic, conversion rate, bounce rate, lead quality, funnel drop-offs Use tools like GA4, Search Console, Hotjar to drive data-backed decisions Monitor and improve page speed, technical SEO, and overall performance Own website contribution to revenue pipeline, applications, and business growth Cross-functional Leadership Partner with marketing, SEO, GEO content, regional teams, design, and engineering Translate business goals into clear product requirements and roadmap Manage agencies, vendors, and internal teams for execution Platform Technology Own WordPress CMS architecture, plugins, and integrations Ensure scalability, security, and performance across all sites Evaluate and introduce recent tools to improve website effectiveness Reduce dependency on fragmented templates and improve reusability Optimize website architecture and content for AI search, LLM discoverability, and generative search experiences Monitor evolving search behavior and adapt acquisition strategies accordingly Ensure compliance with accessibility, privacy, cookie, and international regulatory requirements Monitor website uptime, platform reliability, and operational risks Add Governance Scalability Ownership Establish governance frameworks for publishing, SEO compliance, UX consistency, and website hygiene across markets Standardize reusable templates, components, and workflows to improve scalability and execution speed About the Candidate (including required competencies) 57 years in product management, with strong focus on web/growth products Proven experience owning a website as a conversion or revenue-driving asset Strong hands-on experience with WordPress (multi-site preferred) Deep understanding of SEO, CRO, and digital funnels Strong analytical mindset with experience in GA4 and experimentation Ability to operate with high ownership and accountability for outcomes Experience managing multi-country / multi-market websites Tools Platform Knowledge WordPress (multi-site) GA4 Google Search Console Hotjar / Microsoft Clarity Ahrefs / SEMrush GTM Screaming Frog Looker Studio Optimizely / VWO (preferred) Success Metrics (What Youll Be Measured On) Website-driven lead volume quality Conversion rates across key funnels Organic traffic growth (SEO GEO performance) Page performance (speed, Core Web Vitals) Experimentation impact (A/B test wins) Why This Role is Critical The website is the primary acquisition channel for StudyIn You will directly influence revenue and global growth High ownership, high visibility, high impact role Disclaimer: This job posting has been aggregated from external source. Role details, content, and .