Brand Manager, Chandon Wines - Contract

Position The Opportunity At Mot Hennessy, We Don't Just Create Exceptional Experiences We Live Them. For generations, our 27 Maisons, including Dom Prignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fueled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence. We're thrilled to announce the opening for Brand Manager position at Moet Hennessy, Mumbai. This is a 9-month contract. Job Responsibilities How you will contribute Brand Strategy and Planning Preparation of all aspects of the relevant brand plans, in association with the Marketing ManagerComing up with innovative ideas for brand-led experiential events, communication campaign ideas (activations and promotions, etc.) and PR-led initiatives to deliver highly unique brand experiencesProposing associations basis brand needs, positioning and budgets Brand Plan Implementation Drive promotions and deliver timely marketing support for brands, working with the Marketing Manager. Achieve brand image, ATL & BTL objectives and maximize consumer value perception and bring to life key communication strategies through locally driven assets. Measure using key performance toolsBuild a relevant PR and digital (social) plan in line with strategic objectives and target audience in partnership with key agenciesConceptualize and execute scalable promotion ideas per brand in on-trade and off-trade in domestic channels (hotels, restaurants, MOTs, retail)Visibility & Merchandising Off and On-Trade: Tapping key opportunities in trade, developing new markets. Airport Duty Free Activations: Craft exciting experiential promotions at point of sale, best in class visibility. In association with Trade Marketing , review customer activation effectiveness in all channels with a pre decided ROI matrix. Assess effectiveness to KPIs and develop post cycle recommendations for future activityLead and oversee Promo Pack and POSM management, ensuring maison order deadlines and shipment dates are met, while monitoring budget impact. Financial Understand P&L and be able to work cohesively with sales team to build these to ensure +CTP in accordance with brand guidelinesDeliver/exceed brand financial objectives (revenues and contribution) and channel objectivesManagement & ownership of A&P expenditure, ensuring that committed expense remains within agreed and approved parameters. Provide Marketing Head with recommendations to optimize A&P, accelerate portfolio performance and mitigate financial risksReview sales forecasting and interact with the supply chain team to assist where remedial actions may be required to resolve supply issuesLead the management and monitoring of POS, promo packs, limited edition & clearance lines ensuring correct classification of stock and trade activation plan to exhaust stock on hand Business Assessment Regular analysis and review of brand performance (including trade time), ensuring clear understanding opportunities, threats & competitor strategiesPrepare Business Review reports for visiting regional/global senior management and Maison representatives. Manage external contracts with key trade: listings, point of sale visibility and merchandising, volume tracking basis activations committed in the contractsTrack competition: width of distribution benchmarked against other brands; pricing across on-trade and end consumer price, PR and activation of own and competition brands in key markets Communication Communicate with and motivate the sales team effectively in order to ensure the smooth and effective implementation of brand plan requirementsCollaborate with internal teams and coordinate with external agencies (Activation/Event, Digital, PR, POSM) to brief and manage promotional materials. New Product Development Lead project as needed and help write business and marketing plan in collaboration with necessary stakeholder Profile We are looking for unique and amazing talent. Join us if you have 7-10 years of strong relevant experience in Brand MarketingKnowledge and experience on new business, loyalty and digital products is preferredUnderstanding of RTM of productsGood exposure to the digital ecosystem and consumer touch points to drive digital engagement. Passion for all things digital. Well versed in digital (mainly social) & e-commerce channelStrong proficiency with the Microsoft Office suite with strong working knowledge of PowerPoint and Excel. Understanding of Wines space is preferredUndergraduate degree (Marketing/Strategy) from a premier instituteExcellent written and verbal proficiency in English Personal & Interpersonal Skills: Strong communication and interpersonal skillsCreative thinker with a great solution orientationCurious with an appetite to learnTeam player, reliable and dependableData