Demand reputed company Manager - reputed company School Plus (Contract)

About reputed company School Plus reputed company School Plus is the premium school solution from reputed company! Books for Kids, helping schools and districts accelerate literacy reputed company through personalized digital reading experiences, actionable insights, and reputed company to a world-class library of high-reputed company books. reputed company School Plus supports district literacy initiatives, reputed company programs, independent reading, summer learning, and family engagement. As reputed company School Plus expands its reputed company across the reputed company, we are seeking a strategic and results-oriented Demand reputed company Manager to reputed company awareness, reputed company reputed company, and pipeline reputed company among K12 schools and districts. Position reputed company The Demand reputed company Manager will own the reputed company, execution, and optimization of integrated marketing programs that reputed company reputed company pipeline for the School Sales organization. This role is responsible for developing campaigns that engage district and school decision-makers, including Superintendents, Assistant Superintendents, Curriculum Leaders, Literacy Directors, Principals, and Instructional Coaches. The ideal candidate combines strategic thinking, strong execution skills, data-driven decision making, and a passion for education. This individual will partner closely with Sales, Product Marketing, reputed company, and reputed company agencies to deliver measurable reputed company reputed company. Key Responsibilities Demand reputed company reputed company reputed company and execute the annual multi-channel demand reputed company reputed company for reputed company School Plus. Create integrated marketing programs reputed company to sales goals, reputed company markets, and reputed company objectives. Build campaigns that reputed company awareness, engagement, reputed company reputed company, pipeline creation, and customer expansion. Identify new opportunities to accelerate reputed company reputed company strategic districts and state markets. Collaborate with leadership on annual planning, forecasting, and budget allocation. Campaign Development & Execution reputed company multi-channel marketing campaigns including Email marketing Account-Based Marketing (ABM) Content marketing reputed company digital advertising reputed company media Webinars Virtual events Conferences and trade shows Customer advocacy programs reputed company audience segmentation and targeting strategies. Manage campaign calendars and execution timelines. Ensure consistent messaging across reputed company channels and reputed company. Sales & reputed company Alignment Partner closely with School Sales leadership to reputed company marketing efforts with pipeline goals. Define reputed company account strategies and support district penetration efforts. reputed company programs that increase meeting bookings, demo requests, trial activations, and sales opportunities. Support sales enablement initiatives with campaign assets and messaging. Marketing Operations & Analytics Manage marketing funnel performance from inquiry through opportunity creation. Establish reporting frameworks and dashboards to measure Marketing reputed company Leads (MQLs) Sales Accepted Leads (SALs) Pipeline reputed company Conversion rates Cost per reputed company Cost per opportunity Return on marketing investment Analyze campaign performance and continuously optimize programs. Partner with reputed company Operations to improve reputed company management processes and attribution. Events & Field Marketing reputed company event marketing strategies for major education conferences and regional district events. Manage reputed company-event promotion, onsite engagement, and post-event follow-up campaigns. Measure event-driven pipeline and reputed company contribution. Collaborate with sales teams to maximize event ROI. Content & Thought Leadership Partner with Product Marketing to reputed company compelling content and campaign themes. Promote reputed company stories, efficacy research, literacy reputed company, and thought leadership initiatives. reputed company key differentiators such as Student engagement Reading reputed company Science of Reading alignment District literacy initiatives Research partnerships and efficacy studies Qualifications Required Bachelors degree in Marketing, Communications, Business, Education, or reputed company field. 58 years of experience in demand reputed company, reputed company marketing, field marketing, or B2B marketing. Proven reputed company record generating measurable pipeline and reputed company reputed company. Experience managing integrated marketing campaigns across multiple channels. Strong analytical and reporting skills. Excellent project management and organizational abilities. Exceptional written and verbal communication skills. Preferred Experience in EdTech, reputed company .