Remote CRM / Retention Manager (Email & SMS)

Note: The job is a remote job and is open to candidates in USA. ADAY is a direct-to-consumer brand focused on enhancing clothing standards through design and supply chain improvements. The CRM Manager (Email & SMS) will lead the development and execution of email and SMS marketing strategies to foster customer loyalty and retention, while collaborating with various teams to create effective marketing campaigns. Responsibilities Manage the planning, development, execution, analysis, and optimization of email & SMS marketing programs Be responsible for creating and implementing successful retention marketing campaigns across email & SMS Partner with the marketing and creative teams in developing and leveraging email segmentation and personalization to better engage, retain and reactivate customers Manage personalized trigger communications in an effort to better engage and convert customers through email and SMS Work cross-functionally with multiple teams to create campaigns that are consistent with the brand style guidelines Develop a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through email & SMS channels with a vision of growing consumer loyalty and increasing their lifetime value to the business Elevate the email & SMS brief process and liaise with the Creative Team on asset creation, feedback, and approval Lead the implementation and management of the loyalty program, strategizing new ways to engage with customers Develop and implement programs for lifestyle management, and lapsed customer initiatives growing repeat purchase rates and customer loyalty Lead the implementation of CDP Establish and track critical email & SMS KPIs, as well as assemble a framework for overall customer retention goals Oversee analysis and competitive benchmarking to understand email effectiveness and drive future strategies, and share these results with cross-functional teams through presentations and email updates Continue to innovate and improve the customer experience and overall retention metrics Be an internal data expert for user retention activities and life-cycle activities Skills 3+ years of experience in a digital marketing role at ap or in a fast-paced business environment Experience managing an email and SMS program, with the ability to leverage specific audience segments and personalize content to appropriate cohorts of customers Passionate about increasing value and improving the customer experience Outstanding analytics skills Experience with Google Analytics Ability to foster a test and learn environment and extract the learnings to drive incremental revenue for email and SMS Experience in utilizing a CDP to extract consumer insights, with the ability to leverage the data to create actionable marketing initiatives Experience managing a loyalty program to enhance customer retention metrics Excellent communicator with the ability to work cross-functionally across a variety of departments Strong project management skills Creative professional with excellent copywriting skills Able to perform both tactically and strategically with strong attention to detail Benefits Team of optimists (currently working remotely around the globe) Flexibility: manage their own schedules (early bird at 6 am or night owl at 10 pmyou get to choose) Take time off whenever needed Company Overview Direct-to-consumer brand creating clothing of the future It was founded in 2015, and is headquartered in London, England, GBR, with a workforce of 11-50 employees. Its website is http://www.thisisaday.com. Apply To this Job Company : Aday Salary : Work from home .