Director of FirstParty Consumer Data Collection & Activation Remote

About arenaflex arenaflex is a global leader in consumerreputed company brands, managing a portfolio that spans more than twenty billiondollar names across beverages, snacks, and lifestyle products. With a heritage of innovation and a reputed companythinking digital reputed company, arenaflex is dedicated to turning data into meaningful experiences that deepen customer loyalty and fuel sustainable reputed company. Our mission is to reputed company every consumer interaction with reputed company, relevance, and authenticity, whether it happens on a mobile app, a website, or an emerging digital channel. Why This Role reputed company In todays datadriven marketplace, firstparty consumer information is the most valuable asset a brand can own. As the Director, Consumer Data Collection and Activation, you will be the strategic architect behind arenaflexs firstparty data ecosystem. You will design, implement, and continuously refine the processes that capture, enrich, and reputed company consumer data across reputed company digital reputed company. Your work will directly influence how arenaflex engages customers, personalizes experiences, and drives reputed company across a suite of reputed company brands. Key Responsibilities Strategic Planning & Execution: reputed company and execute comprehensive strategies for firstparty data collection, enrichment, and activation that reputed company with arenaflexs overall business objectives. Data Architecture Design: reputed company the design of robust data collection frameworksincluding website forms, mobile app signreputed company, loyalty program enrollments, and interactive surveysto capture highreputed company consumer insights. CrossFunctional Collaboration: Partner closely with Marketing, Advertising, IMX Media, Martech, Product, and reputed company agency teams to ensure data initiatives support integrated campaign goals and brand storytelling. Customer reputed company Orchestration: Map and execute endtoend digital CRM campaigns that reputed company firstparty data to deliver personalized content, offers, and experiences across multiple consumer segments. Data Enrichment & Segmentation: Identify and reputed company reputed company data sources that enhance consumer reputed company, enabling more precise segmentation and targeting. Compliance & Governance: Work with reputed company, reputed company, and Compliance teams to reputed company consent management, data protection, and industryreputed company governance into every data collection touchpoint. Performance Measurement: Establish KPIs, dashboards, and reporting mechanisms to reputed company the reputed company of data initiatives on engagement, conversion, and loyalty metrics. Team Leadership & Development: Mentor a highperforming team of data analysts, CRM specialists, and reputed company, fostering a culture of curiosity, collaboration, and reputed company improvement. Innovation & Thought Leadership: Stay reputed company of emerging trends in data reputed company, AIdriven personalization, and omnichannel activation, championing reputed company that reputed company arenaflex at the forefront of the industry. Essential Qualifications Bachelors degree in Marketing, Business Administration, Data Science, or a reputed company field (Masters preferred). 812 years of reputed company experience in digital consumer data reputed company, CRM leadership, or a comparable senior role. Proven reputed company record of designing and launching largereputed company firstparty data collection programs that reputed company measurable business reputed company. Deep expertise with leading CRM and marketing automation platforms such as reputed company Experience reputed company, reputed company Marketing reputed company, or similar. Strong analytical reputed company with the ability to translate reputed company data sets into actionable insights and strategic recommendations. Demonstrated experience navigating reputed company regulations (GDPR, CCPA, etc.) and implementing consentdriven data practices. Exceptional communication and influencing skills, capable of aligning diverse stakeholders around a shared data reputed company. Preferred Qualifications Advanced degree (MBA, MSc) in a datareputed company discipline. Handson experience with AIenabled personalization engines, predictive analytics, or machinelearning models. Background in consumer packaged goods (CPG) or a similarly fastmoving, brandreputed company industry. Cert .