Media Manager based at Mumbai for QSR

Job Description: Role will include Social Media like Content creation & strategizing, agency partnership, New Product development & Digital will include - QR code at store level, website, CRM, NSO, various offers across stores. Key Responsibilities: Media Strategy Development Craft and implement comprehensive media plans that align with the brands objectives and effectively target the intended audience. Develop and manage a mix of digital and traditional media campaigns aimed at increasing brand awareness and driving customer engagement. Partner with cross-functional teams to ensure media strategies are integrated with broader marketing goals. Campaign Management Oversee the full lifecycle of media campaigns, including paid advertising, social media, and content partnerships, from planning to execution. Collaborate closely with creative and content teams to create engaging campaign assets. Track campaign budgets, schedules, and performance metrics to ensure objectives are met. Social Media Management Build and expand the companys social media presence across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn). Develop compelling content strategies to enhance audience interaction and grow follower counts. Engage with customers on social media, managing interactions to maintain a positive brand image. Agency and Vendor Coordination Coordinate with external media and PR agencies to execute campaigns, including media buying, content creation, and distribution. Monitor and evaluate agency performance, ensuring high-quality outputs and cost-efficiency. Data Analysis and Reporting Analyze media campaign performance data to optimize current efforts and inform future initiatives. Generate regular performance reports, providing insights on campaign ROI and actionable recommendations for management. Utilize analytics tools to track key metrics, identify patterns, and guide strategic decisions. Brand Management Ensure a consistent brand voice is maintained across all media channels. Align all content with brand guidelines, ensuring it resonates effectively with the target audience. Desired Profile / Criteria / Skills : Bachelors degree in marketing, Communications, or a related field. 3-5 years of experience in media planning, media buying, or social media management. Proficiency with media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social). Excellent written and verbal communication skills. Strong understanding of digital marketing trends and social media platforms. Proven ability to manage budgets and optimize spending across media channels. .