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Job Description: Must-Have Skills Salesforce Platform Expertise Strong hands-on experience with Salesforce Sales Cloud and Service Cloud. Experience designing and configuring: Leads, Accounts, Contacts, Opportunities, Cases, Knowledge Base, Queues, Omni-Channel, Service Console, Entitlements and SLAs Understanding of Salesforce security architecture including Profiles, Permission Sets, Sharing Rules, and Role Hierarchies. Development Skills Robust Apex development experience. Expertise in: Lightning Web Components (LWC), Apex Triggers, Batch Apex, Queueable Apex, Scheduled Jobs, SOQL/SOSL Experience with Salesforce APIs: REST API, SOAP API, Bulk API, Platform Events Automation & Integration Solid experience with Salesforce Flow. Experience integrating Salesforce with:ERP systems, Marketing Automation platforms, Contact Center solutions, Third-party applications Familiarity with middleware platforms such as MuleSoft, Boomi, or Informatica. Development Best Practices Experience with Git-based source control. CI/CD and DevOps understanding. Experience working in Agile delivery environments. Unit testing and deployment management expertise. Valuable-to-Have Skills (Advanced Use Cases) Advanced Salesforce Capabilities like integration with Salesforce Data Cloud, Salesforce Marketing Cloud integration. Salesforce Einstein AI capabilities. Agentforce implementation exposure. AI-powered case routing and service automation. Predictive lead scoring and opportunity insights. Service Transformation Omnichannel service orchestration. Intelligent case routing and workforce optimization. Knowledge management and self-service portal implementations. Conversational AI and chatbot integrations. Preferred Certifications Salesforce Platform Developer I & II Salesforce Sales Cloud Consultant Salesforce Service Cloud Consultant Salesforce App Builder Ideal Candidate A hands-on Salesforce Developer who can independently build, customize, and integrate Sales Cloud and Service Cloud solutions while supporting business teams in optimizing sales effectiveness, customer service operations, and CRM-driven customer experiences. The candidate should be comfortable working across configuration, customization, integration, and platform development. Location: India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park Brand: Merkle Time Type: Full time Contract Type: Permanent .