Data Analyst(Google Tag Manager )

JD: Tagging Implementation Specialist Own end-to-end tracking architecture and implementation across digital platforms using Google Tag Manager (client- and server-side), with accountability for data quality and scalability. Partner with developers and product teams to design and deploy scalable data layer architectures across web applications (HTML, CSS, JavaScript, APIs). Translate complex business and analytics requirements into detailed technical tracking specifications aligned to GA4 and Adobe Customer Journey Analytics (CJA) migration. Independently build advanced tracking logic (e.g., regex, custom JavaScript) for event instrumentation, data standardization, and audience segmentation. Proactively monitor, audit, and troubleshoot implementations to ensure accuracy, consistency, and compliance across tools and platforms. Provide technical consultation and best practices on tagging strategy, measurement design, and governance to stakeholders and product teams (e.g., Quiz experience, Merge, Spur). Collaborate with Publicis Sapient PODs to support pixel deployment, experimentation tracking, and new feature instrumentation. **includes the way in which current Sapient teams engage Brandie (ie, Quiz example) and may include work from external vendor partners (Merge - NM, Spur - WM) for consulting purposes only Secondary (as capacity allows): Establish and execute QA frameworks (manual and automated) for tracking validation, including GTM Preview, debugging tools, and structured test plans. Diagnose and resolve complex issues related to tag execution, data layer design, and integrations with GA4 and CJA. Create and maintain documentation, governance standards, and implementation playbooks to enable consistency and scale across teams. .