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A telecaller's job is to represent a company and communicate with customers over the phone to generate sales or leads. Telecallers are responsible for: Making calls : Making outbound calls to potential customers and handling incoming calls from customers Selling : Explaining products or services, providing pricing details, and persuading customers to make purchases Customer service : Answering customer questions and complaints, and resolving issues Documentation : Maintaining accurate records of customer interactions and documenting customer feedback Relationship building : Building rapport with customers and maintaining positive relationships Compliance : Complying with all regulatory and legal guidelines for telecalling .