B1/Consultant I

Job Description: Key Responsibilities Marketing Campaign Strategy & Audience Development Design data-driven marketing strategies for banking products based on historical campaign performance. Develop AI/ML models to optimize campaign ROI and customer targeting. Build and validate campaign audiences aligned with approved strategies. Campaign Performance Analysis & Reporting Enhance and maintain Tableau dashboards with a focus on usability and visual storytelling for non-technical stakeholders. Conduct in-depth data analysis using SAS to uncover trends, patterns, and actionable insights. Perform segmentation using decision trees and clustering techniques. Execute statistical A/B testing to evaluate campaign effectiveness. Translate client requirements into technical specifications and deliver data-backed solutions. Prepare and present findings through impactful PowerPoint presentations and ad hoc reports. Responsibilities: Bachelors or Masters degree in Computer Science, Data Science, Statistics, or a related field. Minimum 3 years of experience in analytics, preferably in marketing or BFSI. Proficient in SAS , SQL , and/or Python for data manipulation and analysis. At least 1 year of experience in building dashboards using Tableau or Power BI . Strong analytical thinking, problem-solving, and data storytelling skills. Excellent communication and interpersonal abilities. Ability to work independently and collaboratively in a fast-paced environment. Experience in the banking or financial services sector is a strong plus. Certifications in SAS or Tableau are advantageous. Qualifications: Must be available to work evening shifts to support global clients. Work from office : Candidates must be willing to relocate to Gurugram or Ahmedabad . .