Organic Brand Growth Lead

Organic Brand Growth Lead - Social Media, Community & Customer Experience About Camia Camia is built on a simple biological truth: no two bodies are the same. We create care that works with the body not against it. We dont correct. We dont standardise. We respect individuality. There is no one else like you. Role Overview Were looking for an Organic Lead who understands that digital/social media is not distribution its relationship building. You will be responsible for shaping Camias organic presence across platforms and building a thoughtful, engaged, intelligent community around the brand. This is not meme marketing. This is philosophy-led growth. Key Responsibilities Own and execute Camias organic social strategy (Instagram, LinkedIn, YouTube, emerging platforms)Build and nurture community conversations aligned with brand philosophyDrive meaningful engagement (not vanity metrics)Influencer and UGC Content managementmanagement of innovative formats like Podcast, webinar, exclusive content with experts in personal care Develop content calendars rooted in brand thinkingManage comments, DMs, and customer conversations with empathyTranslate product science into simple, human languageIdentify and collaborate with aligned creators (not trend-chasers)Track organic KPIs and community health metrics What Were Looking For 47 years in organic social / community roles (D2C preferred)Strong understanding of storytelling + brand voiceExperience scaling organic growth without aggressive tacticsAbility to think long-term brand, not short-term spikesHigh emotional intelligenceDeep understanding of Instagram ecosystemBonus: experience in personal care / wellness / biology-led brands What This Is Not Not trend-hoppingNot discount-pushingNot influencer spamNot engagement pods What Youll Build A community that feels seen. A brand voice that feels intelligent. A system that respects individuality. The job location is onsite fulltime in Vashi, and it's a 5 days/week job profile. Write me a detailed note on how you would like to grow brand in next 24 months positioning as premium natural brand and send to falgun@plugnplayglobal.com and based on that we can connect and discuss. .