Social Media & Design Executive

Company Description Earthwear Retail Private Limited is a Kolkata-based womens clothing brand focused on making handcrafted, natural, and everyday-wearable clothing. Founded in 2011, the brand bridges the gap between fast fashion and handcrafted garments that are often reserved for special occasions. Every piece is rooted in Indian textile traditions, including hand block printing, hand embroidery, and handwoven fabrics, created in collaboration with over 500 skilled artisans. Earthwear operates three stores across Kolkata and is available on Myntra, Nykaa, AJIO, and its own website, using primarily natural fabrics such as cottons, linens, and handloom weaves. The brand is built on three pillarsCraft, Comfort, Confidencefor individuals who want to wear something that means something. Role Description The Social Media & Design Executive is a full-time, on-site role based in Kolkata. This position is responsible for planning, creating, and publishing content across social media platforms to build brand awareness and community engagement. The role includes designing graphics for digital campaigns, social media posts, websites, and in-store communication that reflect Earthwears craft-focused visual identity. The executive will coordinate photo and video content, manage content calendars, track performance metrics, and collaborate with marketing, retail, and product teams to support launches and campaigns. The role also involves maintaining brand consistency, staying updated on social media trends, and contributing ideas to improve digital storytelling and customer experience. Qualifications Candidates should possess strong Communication skills, including clear written and visual storytelling for social media. Candidates should possess Graphics and Graphic Design skills for creating digital assets, social media creatives, and marketing materials. Candidates should possess Project Management skills to handle content calendars, campaign timelines, and cross-functional coordination. Candidates should possess Branding skills to maintain a consistent visual and verbal identity aligned with Earthwears values. Proficiency in design tools (e.g., Adobe Creative Suite, Canva, Figma or similar) and major social media platforms (Instagram, Facebook, Pinterest, etc.). Relevant experience in fashion, lifestyle, or retail brands is preferred, with an eye for aesthetics and interest in Indian textiles and craft. Ability to work on-site in Kolkata, collaborate within a team, and manage multiple tasks with attention to detail. Bachelors degree in Design, Communication, Marketing, or a related field, or equivalent practical experience. .