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Job Purpose The Head of Commercial / Senior Manager will be responsible for leading and providing a structured, highly commercial, and strategic input to the franchise market's plans, activities, and performance reviews. The role plays a critical part in the achievement of the company's objectives and serves as the senior commercial leader overseeing buying, merchandising, Visual Merchandising, store layout planning, and planogram development to ensure a consistent and effective customer experience across all stores. He/she will be the main responsible person for the commitment order for the franchise partner and the main commercial point of contact between the franchise partner and the FTC global organization to monitor and implement product pricing, as well as taking care of logistical and operational aspects so that our products are always present at the right time, at the right price, and in the right quantity in our stores. Duties and Responsibilities 🛒 Commercial Ensure implementation of the weekly/monthly/yearly commercial plan for stores in the cluster based on global FTC guidelines. Ensure the execution of the Concept in close collaboration with the local retail teams. Create a proactive and relevant annual commercial calendar and planning framework. Develop deeper data analytics and reporting to support proactive trading initiatives in the Retail Team, including deeper understanding in category and price points. Work alongside other partner functional leads (managers) to support delivery of business objectives in store sales, productivity, store EBITDA, and inventory. 📦 Ordering Mainly responsible for the end-to-end commitment order process. Prepare commitment orders together with input from other functions and Regional Managers locally. Ensure orders support L4L sales growth and margin targets. Observe campaigns and validate replenishment orders. Assess needs for additional push orders. Look into missing products of an order. Follow up with stores on order of fixed items. 💰 Pricing Plan and confirm local price adjustments where needed. Implement standardized product lifecycle routines (e.g., for tails, pricing). 🎨 Visual Merchandising & Store Layout Develop and implement Visual Merchandising (VM) guidelines aligned with FTC global standards to ensure brand consistency and an engaging in-store customer experience. Lead store layout planning and space optimization to maximize sales productivity per square meter across all store formats. Create, maintain, and roll out planograms for all store formats, ensuring alignment with FTC global standards and local market needs. Collaborate with retail teams to ensure timely and accurate execution of VM standards and planogram updates across all stores. Monitor and evaluate in-store presentation, providing feedback and corrective actions where needed. Drive store activation and campaign visual execution to enhance customer engagement and sales performance. 🚚 Logistics Handle product flow between/to stores to optimize availability and stock holding. Take care of outbound handling. Be the main contact point for FTC Logistics and Commercial Trade. ⚙️ Operations Follow up on picking mistakes with FTC Logistics. Implement inventory management routines to optimize stock holding and mitigate margin erosion.