Art and Creative Director

ROLE OVERVIEW: The Art & Creative Director leads the creative vision, brand strategy, and visual identity across the CUBIC Group portfolio, including Cubic Social Club, GymX Fitness Club, Cubic Physio, GymX Equipment, and future business ventures. As the Group's creative lead and brand guardian, this role ensures consistency, innovation, and excellence across all campaigns, customer touchpoints, and brand experiences. Working closely with senior leadership and cross-functional teams, the Creative Director transforms business objectives into impactful creative solutions that strengthen brand equity and drive growth. KEY RESPONSIBILITIES: Brand Guardianship: Own and protect the identity of all brands within the CUBIC Group portfolio, including Cubic Social Club, GymX Fitness Club, Cubic Physio and GymX Equipment, as well as any future concepts or venues. Serve as the final approver for all outward-facing creative and brand expression. Brand Guidelines & Corporate Identity (CI): Develop, document and maintain brand guidelines and corporate identity systems across all group brands, including logo systems, colour palettes, typography, photography style, tone of voice and application standards. CI Rollout & Brand Consistency: Lead the implementation and ongoing evolution of brand identity across all customer touchpoints, including signage, uniforms, print materials, digital platforms, packaging, branch environments and venue graphics. Ensure consistency across multiple brands and locations. Creative Direction: Set the creative concept and art direction for campaigns, launches, content productions, photo/video shoots, partnerships and collaborations across the CUBIC Group portfolio, from initial brief through final execution. Marketing Team Leadership: Guide, mentor and review the work of the in-house content, design and creative teams. Establish creative standards, provide constructive feedback and support the team's growth and performance. Campaign & Asset Production: Direct the development and production of key visuals, video content, social media assets, EDMs, print materials and OOH advertising, ensuring alignment with brand objectives, timelines and quality standards. Venue & Environmental Design: Lead creative oversight for interior graphics, wayfinding systems, signage, retail displays and branded environments across fitness clubs, clinics, retail operations and future locations, in collaboration with construction and design teams. Vendor & Agency Management: Manage relationships with photographers, videographers, printers, fabricators, production partners and agencies. Ensure high standards of quality, cost control and on-time delivery. Asset Library & Brand Governance: Establish and maintain a centralized asset management system for logos, templates, fonts, photography, videos and approved creative materials. Monitor brand compliance and ensure proper usage across all brands and locations. Creative Planning & Leadership Reporting: Develop and manage the creative calendar in alignment with marketing and business priorities. Track project progress, resource allocation and creative output, and provide regular updates and recommendations to leadership. Brand Development & Expansion: Support the launch of new business concepts, sub-brands, locations and growth initiatives within the CUBIC Group. Ensure all new brand expressions align with the group's strategic positioning and creative REQUIRED SKILLS & EXPERIENCE Must-Have 8+ years of experience in Creative, Art Direction, Branding, or Design, including 3+ years in a creative leadership role. Proven experience managing brand identity, corporate identity (CI), and creative standards across multiple brands or business units. Strong portfolio demonstrating expertise in brand identity, campaigns, content, and creative direction. Experience leading and developing multidisciplinary creative teams, including designers, content creators, editors, and external creative partners. Strong understanding of brand management, visual identity systems, and creative execution across multiple touchpoints. Strategic thinker with the ability to translate business goals into impactful creative solutions. Excellent presentation, communication, and stakeholder management skills. Fluent English and confident working with senior leadership. Nice-to-Have Experience in fitness, wellness, lifestyle, hospitality, or consumer brands. Experience managing multiple brands or launching new brand concepts. Experience working in both agency and in-house creative environments. Knowledge of photography, video production, motion graphics, or experiential marketing. Experience leading experiential marketing, events, sponsorships, or community activations. Location: Cubic Emsphere, 4th Floor, EmSphere Tower, Sukhumvit Road,Khlong Tan, Khlong Toei, Bangkok (ใกล้ BTS พร้อมพงษ์) Working Time: Monday – Friday, 09:00 – 18:00 hrs. Salary Range: 80,000 – 100,000 Baht (based on experience) If you're excited to join our team and contribute to our continued success, we encourage you to apply now. Interested person may send your resume and Portfolio link (Behance, personal website, or PDF) showcasing relevant brand, campaign and creative leadership work. or via APPLY NOW or address below Email : hr@thecubicfitness.com