Product Owner – Growth & SEO

About the role This role combines product management and digital marketing responsibilities. You will define Product Vision, Roadmap and Growth Strategy aligned with business objectives, lead Scrum/Development teams and coordinate with stakeholders to drive projects from inception to completion. You will also develop and execute SEO and website optimization strategies to increase organic traffic, search visibility and conversion. Key responsibilities Define Product Vision, Roadmap and Growth Strategy aligned with business objectives Lead Scrum/Development teams and coordinate with stakeholders to drive projects from start to finish Manage and prioritize Product Backlog, User Stories, Epics and Sprint/Release Plans based on Business Impact, ROI and urgency Analyze Market Trends, User Behavior and Competitors to identify product development opportunities and competitive advantages Oversee feature delivery and resolve roadblocks/impediments to ensure sprints and releases meet targets and timelines Develop and implement SEO strategy and website optimization to increase organic traffic, search visibility and conversion Analyze website performance using Google Analytics and use data to plan performance and growth improvements Establish guidelines and oversee SEO content and strategic content production aligned with search intent to increase traffic Collaborate with Marketing, Sales and Management to develop content aligned with Product and support conversion, awareness and branding Monitor new trends and apply AI tools to improve process efficiency and team performance Prepare monthly website performance reports and action plans with clear results and development recommendations About you Minimum 2 years of experience in Project Management or Online Marketing Bachelor's degree in Management, IT, Marketing or related field Knowledge and understanding of Agile Process and Agile Principles Knowledge of or ability to quickly learn Google Analytics, SEO and website optimization Strong skills in management, time management, communication, presentation and leadership Strong analytical and problem-solving skills Creative thinking, ability to think outside the box and self-initiate work without requiring guidance or constant direction Attention to detail and ability to manage work to meet deadlines Strong teamwork skills with self-starter mentality and ability to drive work independently English language skills will be given special consideration