Key Account Manager (E-Commerce)

Role Overview : Manage and drive the growth of the company's online sales channels (E-Commerce) by achieving sales targets, executing effective promotions, and delivering strong customer experience — through strategic planning, platform relationship management, and cross-functional coordination to support overall business objectives. Key Responsibilities Manage and oversee storefronts across all E-Commerce platforms (Shopee, Lazada, TikTok, Shopify, Grab, Line Man Mart) Drive promotional campaigns end-to-end — from planning and execution to performance tracking — to ensure sales targets are achieved Collaborate with cross-functional teams, both internal and external (Marketing, Logistics-Wearhouse, Finance, Operations, Commercial), to support the needs of each channel Analyze and calculate key business figures such as P&L, product cost x Provision, GP, and campaign ROI to inform pricing and promotional decisions Manage stock inventory across channels, including aging stock and near-expiry products, to minimize losses and optimize stock rotation Develop or coordinate artwork, banners, and promotional materials aligned with brand identity and channel requirements Maintain in-depth understanding of operational processes, including inventory preparation, logistics, and documentation Provide regular sales reports and performance insights to management, along with strategic recommendations for improvement Generate and pitch new sales ideas and initiatives tailored to the eyewear industry Negotiate commercial terms with trading partners and platforms Provide customer service and manage the customer journey, including chat support, product consultation, closing sales, and after-sales care Key Performance Indicators (KPI) Revenue Target — total online sales revenue against target Net Margin — profitability of online sales channels GMV Target — Gross Merchandise Value achieved across shop channels New Customer — growth in new customer acquisition Repeat Purchase Rate — ability to retain and drive repeat purchases from existing customers AOV / Unit per Ticket — average order value and units sold per transaction Stock Management Efficiency — stock availability rate, aging stock, and near-expiry inventory clearance against target Qualifications & Experience : Bachelor's degree in any field (Business, Marketing, or Management-related fields a plus) Master's degree is a plus Minimum 5 years of experience in E-Commerce (Account Manager, Channel Manager, or related role) Proven experience setting up and tracking promotions across multiple E-Commerce platforms Experience in the eyewear/contact lens industry, or Health & Beauty products, is a plus Experience negotiating directly with platforms or brand partners Experience managing a KAM team or a small sales team Strong numerical and analytical skills — able to read and interpret P&L, cost structures, pricing, and sales forecasts accurately Good working proficiency in English (listening, speaking, reading, writing) for communication with platforms and international partners Basic proficiency in design tools such as Photoshop, Illustrator, Canva, or equivalent (or able to work effectively with a design team) Skilled in inventory management, including stock rotation strategies for aging and near-expiry products Proficient in Microsoft Office (Excel, PowerPoint), particularly for reporting and data analysis Familiarity with Seller Center/Dashboard tools across E-Commerce platforms Genuine enthusiasm for online shopping and online selling — understands consumer behavior on E-Commerce platforms from both a buyer's and seller's perspective Solid understanding of the E-Commerce landscape, including platform mechanics, market trends, and online customer behavior Growth mindset with a strong love of learning, eager to develop and adapt quickly in a fast-changing E-Commerce environment Strong negotiation skills with trading partners and business counterparts High sense of ownership — able to initiate, drive, and independently see projects through to completion Creative and proactive in generating new sales ideas suited to the eyewear industry Service-minded with strong sales skills — able to close sales and deliver a satisfying customer experience Strong communication skills, able to coordinate effectively with retail partners and internal teams Well-rounded and adaptable (all-rounder), quick to learn new tasks High sense of responsibility, disciplined, and able to manage multiple projects simultaneously Detail-oriented, with high accuracy in handling data, pricing, and stock management