Business Analyst (BA)

Business Analyst (BA) Key Responsibilities 1. Requirement Analysis Gather and analyze business requirements from stakeholders Create User Stories and Acceptance Criteria Perform gap analysis and design business processes Deliver clear requirements to the development team to minimize rework 2. Stakeholder Management Coordinate with stakeholders and manage expectations Prioritize tasks and requirements Facilitate meetings and propose business solutions 3. Data & UX Support Analyze user behavior (e.g., GA4) Collaborate with designers on UX/UI improvements Enhance user experience and improve conversion rates 4. Testing & User Readiness Perform system testing (Internal Testing / UAT) Support users and ensure readiness before go-live 5. Process Improvement Improve workflows and adopt new tools (e.g., AI tools) Develop and enhance BA templates and standards Qualifications Bachelor’s degree in Computer Science, IT, Business Administration, or related fields 3–5 years of experience in Business Analysis / System Analysis Experience in Digital Product or Platform development Strong understanding of business processes (e.g., HR, ERP, Workflow) or Customer Journey / eCommerce Good communication skills in Thai and English Skilled in User Stories, Acceptance Criteria, and basic wireframing (Figma, Balsamiq) Proficient in process modeling (Flowchart, BPMN, Sequence Diagram) Familiar with Agile (Scrum/Kanban) and tools (Jira, Confluence) Basic SQL and data analysis skills; able to interpret dashboards (GA4, Tableau, Power BI) Understanding of APIs (JSON/REST) for system integration discussions UX/UI mindset with focus on user-friendly design Able to use AI tools (e.g., ChatGPT, Claude) to improve productivity