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Key Focus: Drive Delivery Sales Growth | Improve Profitability | Optimize Operations | Enhance Customer Experience Key Responsibilities: Manage and drive delivery sales performance across all assigned brands, including sales targets, forecasts, and performance analysis. Monitor daily, weekly, and monthly sales results and identify opportunities to increase sales, order volume, Average Order Value (AOV), and profitability . Manage food delivery and online ordering platforms such as GrabFood, LINE MAN, ShopeeFood , and other channels. Work closely with Marketing and Brand teams to plan and execute delivery promotions, campaigns, bundles, vouchers, and platform-exclusive activities . Evaluate campaign performance, including sales growth, orders, AOV, discount costs, commissions, ROI, and profitability. Manage delivery menu and pricing strategies to improve conversion, sales, and margin. Monitor delivery-related costs and analyze Gross Sales, Net Sales, Net Revenue, Contribution Margin, and Profitability by brand and platform. Coordinate and negotiate with delivery platform partners on campaigns, commissions, marketing support, visibility, and commercial opportunities . Work with Operations and store teams to improve delivery performance, including order acceptance, preparation time, order accuracy, cancellation rate, customer rating, and complaint rate . Develop and improve Delivery SOPs and operational standards for order handling, preparation, quality checking, packing, rider handover, and complaint handling. Monitor customer feedback and conduct Root Cause Analysis to improve service quality and customer experience. Prepare delivery performance dashboards, monthly business reviews, and management reports , with clear insights and action plans. Support delivery setup for new store openings and new brand launches , including merchant registration, menu setup, pricing, promotions, testing, and go-live readiness. Collaborate cross-functionally with Operations, Marketing, Brand, Finance, IT, Procurement, R&D, and Delivery Platforms to achieve business objectives.