Channel Support Specialist - B2B

Key Accountabilities Strategy Alignment Seek to understand channel/customers' needs across OEM, FWS, CVO, and INDUSTRY segments and translate them into strategic trade marketing actions. Identify and implement solutions to optimize operations costs and working capital. Support Sales Managers in identifying new business opportunities and customer acquisition. Develop and execute trade marketing plans including promotions, incentive programs, and point-of-sale activations tailored to each B2B segment. Conduct or initiate research to understand customer behavior and competitive landscape where necessary. Performance Management Analyze channel/customer performance including volume, turnover, gross margin, and service levels. Identify root causes, develop action plans, and highlight performance insights to the CSM and broader commercial team. Facilitate performance tracking for trade and marketing program execution. Leverage financial, trade loan, ROI, and customer/product master data to assess and improve profitability. Monitor and evaluate trade marketing ROI and recommend optimization actions. Project Management Lead or support strategic trade marketing initiatives by developing project proposals, obtaining budgets, and aligning stakeholders. Act as a key facilitator to drive project execution across internal and external partners (distributors, workshops, OEM partners). Ensure solution development and delivery are aligned with customer/channel plans. Knowledge & Capability Development Identify internal and external capability gaps and coordinate with the capability team to address them. Build and maintain a central repository of trade marketing materials, program guidelines, and performance metrics. Drive communication strategies and ensure tactical deployment across teams and channel partners Commercial Skills: Customer Profitability & Value Chain Understanding – Masterly Customer Segmentation & Channel Management – Masterly Sector, Market, Customer & Competitor Understanding – Masterly LBM Performance Planning & Sales Management – Masterly Trade Marketing Strategy & Execution – Masterly Technical Skills: Proficiency in Excel, PowerPoint, Data Analysis, Power BI, AI Augmentation Trade promotion planning and ROI analysis Market and competitive analysis Soft Skills: Strong communication and stakeholder management Inclusive mindset, resilience, and agility to lead cross-functional projects Fluent in English (spoken & written), flexible to travel as required. Education · Bachelor's degree in Business, Marketing, Management, Engineering or related fields. Experience · Minimum 8–10 years of relevant experience, including: · At least 3 years in sales, business development, or customer/channel management. · At least 3 years in trade marketing, channel marketing, or B2B marketing. · Proven experience in commercial performance analysis and project leadership.