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Field Sales Executive (Food Service)

Maihi Limited · Tsim Sha Tsui, Yau Tsim Mong District

📅 18/08/2026
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Position Overview The Field Sales Executive will be responsible for developing and managing food service customers across all channels in Hong Kong, including restaurants, cha chaan teng, fast food, cafés, catering companies, hotels, clubs, and institutional accounts. The role focuses on driving volume, opening new accounts, building strong customer relationships, and executing sales and promotion plans in the local market. Key Responsibilities Develop and manage a portfolio of food service customers across all regions in Hong Kong. Visit customers regularly to understand their needs, introduce new products, and secure orders. Actively identify and open new accounts in target channels (independent restaurants, catering, institutional, bakery, etc). Achieve monthly and annual sales & distribution targets as agreed with management. Execute trade promotions, menu listings, trials, and merchandising activities at outlet level. Collect market intelligence on competitors’ activities, price levels, product performance, and customer feedback. Handle customer enquiries, basic complaints, and coordinate with internal teams (sales admin, logistics, finance, quality) to resolve issues. Prepare simple visit reports, sales summaries, and account plans for key customers. Work closely with the sales admin team to ensure accurate order processing, delivery follow‑up, and credit control support. Support sampling activities, product demonstrations, and food shows / trade events as required. Requirements Secondary education or above; training in hospitality, catering, food science, or business is an advantage. 2+ years’ sales experience in food service / F&B / FMCG; candidates with strong passion and contacts in the trade may be considered with less experience. Strong customer-facing skills with the ability to build long-term relationships with chefs, owners, and purchasing staff. Result‑driven, self‑motivated, and persistent, with a strong sense of responsibility. Able to work independently on the road and manage daily route planning and visit schedule. Good communication and negotiation skills, with basic numerical sense for pricing and margins. Proficient in using mobile apps and basic MS Office for reporting and order follow‑up. Possession of a valid Hong Kong driving licence is an advantage but not mandatory. Willing to work flexible hours when needed (e.g. early morning hotel visits, occasional evening events). Job Offers: 5-day work week, Competitive salary package, Guaranteed double pay, Group medical scheme, Birthday leave, Marriage leave, Compassionate leave Interested parties, please send your detailed resume, availability, present and expected salary to Human Resources Department by clicking “Apply Now”. We are an equal opportunity employer and welcome applications from all qualified candidates. All information provided will be solely for recruitment purpose and treated in strict confidence.
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For people searching Sales

74,689 Sales Jobs Open Right Now — Where to Look

Most are in India and the US. Here's how to pick the right one for you.

74.689Jobs
17.483IN
79%EN

WorkMundi's database shows 74,689 open sales positions globally. India leads with 17,483 jobs, followed by the US with 13,876. If you're open to geography, you have real options — but the sheer number means you need a filter. Don't apply to everything. Pick a country, a company size, and a sales model that matches what you actually want to do.

Almost 8 in 10 of these ads have their text written in English. That's useful for reading the job description and understanding what you're signing up for. But it tells you nothing about whether the role requires you to speak English with customers, partners, or your team. Ask the hiring manager directly during your first conversation.

The employers posting the most are boxlunch, SIMPLE RECRUIT, FlexBoard, and tmobile. If you see their name on a listing, you know they're actively hiring. That can work in your favor — high-volume recruiters often move faster. But volume also means competition. Your application needs to stand out.

Sales interviews almost always include a version of this: 'Tell me about a time you lost a deal. What did you learn?' Prepare a real story where you take ownership of what went wrong and what you'd do differently. Hiring managers want to see you learn, not just win.

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