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CRM Application Support

Be International Marketing Sdn. Bhd. · Bukit Jalil, Kuala Lumpur

📅 12/08/2026
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The Opportunity: We are looking for a CRM Application Support to support and continuously improve our Salesforce CRM platform , ensuring it effectively supports our Sales, Marketing, Customer Service and business operations. This role will act as the bridge between business users and technology , translating business requirements into practical CRM solutions, supporting system configuration and automation, maintaining data quality, and driving user adoption. While Salesforce experience is preferred, we welcome candidates with hands-on experience in other CRM platforms who have strong CRM application knowledge and are willing to learn Salesforce. How You'll Make an Impact: 1. Salesforce / CRM Administration Manage day-to-day administration of the CRM platform, including user accounts, roles, permissions, access rights and system configuration. Provide first-level support and troubleshooting for CRM-related issues. Support system maintenance, enhancements and continuous improvement initiatives. 2. CRM Configuration & Process Automation Work with Sales, Marketing and Customer Service teams to understand business requirements and translate them into CRM solutions. Configure workflows, approval processes, validation rules, fields, forms and other CRM functionalities. Support system testing, UAT and implementation of CRM enhancements. 3. Marketing Automation & Customer Journey Support the setup and maintenance of marketing campaigns, customer journeys and automated workflows within Salesforce/CRM. Manage customer segmentation, campaign lists, templates and automated communications. Monitor campaign performance and customer engagement. Work with Marketing stakeholders to translate campaign requirements into CRM solutions. 4. Reporting & Analytics Develop and maintain CRM dashboards and reports covering Sales, Marketing, Customer Service and operational performance. Ensure CRM reports provide accurate and meaningful business insights. 5. User Training & CRM Adoption Conduct CRM onboarding and refresher training for users. Develop user guides, SOPs and training materials. Provide ongoing support to improve user adoption and system utilization. Gather feedback from users and recommend system enhancements. What We're Looking For: Bachelor's Degree in Information Systems, Computer Science, Business Analytics, Business Administration or related disciplines . Min 2 years of hands-on experience in CRM administration, CRM application support, business systems, application support or a similar role. Salesforce experience is preferred , but candidates with experience in other CRM platforms are welcome. Experience with CRM configuration, workflow automation, reporting and user support . Good understanding of CRM processes across Sales, Marketing and/or Customer Service . Good communication and stakeholder management skills. Experience with CRM integration, APIs, SQL/data analysis or marketing automation will be an advantage. CRM Platforms We Welcome: Candidates with experience in any of the following CRM platforms are encouraged to apply: Salesforce | Microsoft Dynamics 365 | HubSpot | Zoho CRM | Oracle CX | SAP CRM | Other enterprise CRM platforms You don't need to have Salesforce experience to be considered. We value strong hands-on CRM experience, problem-solving ability and the ability to learn new platforms. Grow With Us! Own a Business-Critical CRM Platform Play a key role in managing and improving our Salesforce CRM platform, which supports multiple business functions. Be the Bridge Between Business & Technology Work directly with Sales, Marketing, Customer Service, Business Technology and external partners to turn business requirements into practical technology solutions. Build Your CRM & Digital Transformation Expertise Gain exposure to CRM automation, customer journeys, data analytics, system integrations and business process improvement. Drive Real Business Impact Your work will directly improve user productivity, data quality, customer engagement and business decision-making.
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