Field Coach

The role: To help frontline staffs develop a qualitative and coherent customer approach for the brand to reach their high standard of services and sales goals. What you’ll do: Retail Training Delivery Deliver classroom, virtual, and in-store training programs. Conduct induction training for new hires. Facilitate product launch training and seasonal campaign briefings. Train frontline teams on skincare consultation, treatment protocols, and selling techniques. Ensure retail teams fully understand brand values, customer journey, and operational standards. Training Administration & Reporting Maintain training schedules, attendance records, and competency assessments. Prepare training reports and development progress updates. Track training KPIs and certification completion. Ensure training materials remain updated and relevant. Cross-functional Collaboration Collaborate with Retail, Marketing, HR, and Learning & Development teams. Support brand events, product launches, and retail campaigns. Share customer feedback and market insights with internal teams. Key Performance Indicators (KPIs) Training completion rate Competency assessment scores New Joiner onboarding success rate Store coaching coverage Sales productivity improvement Customers experience scores Beauty Consultant retention and development Membership recruitment performance Field Coaching & Development Conduct regular store visits to observe and coach Beauty Consultants. Provide one-on-one coaching to improve sales and customer engagement skills. Identify learning gaps and recommend development plans. Monitor application of training knowledge in daily operations. Support succession planning and talent development initiatives. Performance Improvement Partner with Retail Managers and Store Managers to identify performance opportunities. Analyze store performance and recommend coaching priorities. Support achievement of sales, productivity, recruitment, and customer retention targets. Follow up on training effectiveness through performance reviews. You are: Energetic and passionate about skincare and make-up trend Excellent interpersonal, communication, coaching and presentation skills Ability to work under pressure with observation skills Solid sales experience with excellent knowledge of skincare and make-up You have: Minimum 3 years of retail training or beauty industry experience. Experience in skincare, luxury retail, cosmetics, or wellness industry preferred. Previous experience as Beauty Trainer, Senior Beauty Consultant, Counter Manager, or Learning & Development Executive is highly desirable