Head of Product, Cross-border Business

Key Responsibilities and Duties: - Develop effective customer acquisition, engagement and retention campaigns and conduct regular result review and enhancement. - Enhance customer service operations to ensure high satisfaction levels, addressing the specific needs and concerns of customers. - Formulate and execute marketing and business development strategies and initiatives of insurance and investment product to grow the cross-border (China) customer base. - Devise strategy and action plan of customer acquisition, cross-selling, up-selling, and monitor the target achievement. - Oversee cross border projects and coordinate resources to ensure effective implementation of banking services to suit customers’ needs. - Work with relevant stakeholders to devise a customer cross-border journey. - Conduct regular competitor analysis and recommend initiatives for keeping the Bank’s market competitiveness in terms of product, channel delivery and customer experience; - Enhance brand awareness through marketing campaigns and strategic partnership. - Oversee and ensure all works are comply with internal process and procedures, as well as the latest guidelines from regulators in Hong Kong and the China. Experience and Education: - Bachelor’s degree in Business, Marketing, Finance or related discipline. - Minimum 5 years of solid experience in investment product particularly in expanding customer bases and marketing within financial services. - Strong problem-solving ability; analytical and critical thinking - Open-minded; team player; willing to challenge status quo and run extra mile - Strong business sense; good communication and interpersonal skills - Fluency in English, Mandarin and Cantonese. Personal information collected is strictly for recruitment purpose only.