Key Account Manager (Offline Modern Trade - Watsons)

Position: Key Account Manager (Offline Modern Trade - Skincare, Makeup) Department: Sales & Operations Reports to: Head of Offline Sales Summary: Responsible for driving sales and managing relationships with key retail accounts. This includes presenting products to assigned modern trade stores, planning promotional activities, managing trade agreements, and leading a sales team to achieve business objectives. Job Responsibilities: Achieve sales targets by presenting and listing products in responsible modern trade channels Plan and execute promotional activities to increase product visibility and drive sell-out to end consumers Build and maintain strong relationships with store managers and key retail partners in the assigned area Review, verify, and submit related documents for management approval Develop and implement work plans with team members, provide guidance, and participate in field activities when necessary Manage operating expenses in accordance with company policies Monitor and ensure the accuracy of trade terms agreements (TTA), if applicable Coach and develop team members to improve performance and readiness for future roles Coordinate with key internal departments Qualifications: Bachelor’s degree in Business Administration, Marketing, or a related field Minimum 3–5 years of experience in Key Account Management or Modern Trade sales Proven experience in managing retail accounts and leading sales teams Strong negotiation, communication, and strategic planning skills Familiarity with trade terms agreements (TTA) is a plus Willing to travel and work closely with retail partners