Brand Manager - Fashion

Job Purpose Brand Manager is responsible for leading assigned fashion brands with full ownership of P&L, merchandising strategy, and brand performance. This role drives sales growth, optimizes product assortment, and ensures strong retail execution while maintaining close alignment with brand principals and cross-functional teams. Job Responsibilities · Own and manage full brand P&L, including sales, gross margin, and profitability targets. · Develop annual budgets and monitor financial performance to ensure achievement of business goals. · Drive sales growth through effective pricing, promotion, and cost management strategies. · Define and execute merchandising strategy, including product assortment, buying plan, and seasonal range planning. · Monitor sell-through performance and optimize product mix to meet market demand and maximize profitability. · Analyze sales performance by store, channel, and product category to identify opportunities and risks. · Work closely with Retail Operations and Area Managers to drive store performance and productivity. · Manage Inventory (overstock/aging/shortage) and implement action plans to optimize inventory efficiency. · Lead and execute integrated marketing campaigns and in-store activations, ensuring consistent brand image across all touchpoints while collaborating with VM and Marketing teams to drive impactful product storytelling and sales conversion. · Principal Management, Act as the key contact with brand principals to align on product direction, buying plans, and commercial strategies. · Lead, coach, and develop team members (e.g., Product / Merchandising / Marketing team) to drive high performance. · Lead integrated marketing strategies and campaigns, ensuring strong brand positioning, customer engagement, and traffic generation across all channels. · Drive innovative marketing initiatives and customer experiences, both in-store and online, to enhance brand relevance and competitiveness. · Strong presentation and communication excellence across the team—ensuring clear, persuasive business presentations, effective cross-functional alignment, and consistent brand messaging. · Act as a key communicator with stakeholders, including senior management and brand principals, delivering strategic updates and business insights. Qualifications · Bachelor’s degree or higher in Business, Marketing, Fashion Merchandising, or related fields · 6–10 years of experience in Brand Management, Merchandising, or Retail business (Fashion / Underwear preferred) · Strong experience in P&L management, merchandising, and inventory planning · Proven experience working with international brand principals · Strong analytical, commercial, and strategic thinking skills · Excellent communication and stakeholder management skills · Good Command in English · Proficiency in Microsoft Excel and business reporting tools