(HER HYNESS) KOL Specialist

OFFICE LOCATION: Raintree Office Garden, Soi 17, Rama 9 Rd., Huai Kwang, Bangkok https://goo.gl/maps/Wt7qGhqQvkmh2dW89 ABOUT US Founded in 2016, Maison Royal Co., Ltd. is a fast-growing leading skincare company. Our founders include former executives from L’Oréal and Estee Lauder groups and other Fortune 100 companies. Her Hyness is the No. 1 omni-channel clean beauty brand. We are the top local brand in modern trade retailers such as Eveandboy, Watsons and Beautrium, available in over 700 stores nationwide. We are a top-ranked beauty brand in Lazada and Shopee, and a rising star in TikTok Shop. Recent rankings include No. 1 in Lazada 11.11 and Shopee 11.11 and No. 3 in TikTok 11.11 campaigns. Our culture is very entrepreneurial, dynamic, and open. The ideal candidate will have excellent business sense, outstanding people skills, the ability to thrive in a fast-paced, growing environment, and a strong desire to help build a world-class organization. If you think you have what it takes to be a key member of a team building a world-class brand, we would love to hear from you! Job Overview We are looking for a KOL Specialist to lead and execute our influencer marketing programs — from identifying the right voices to briefing, managing, and measuring impact across platforms. You’ll play a key role in building brand love and driving consumer discovery through authentic, high-impact creator partnerships. Reporting to the Consumer Engagement Manager, you’ll thrive in a fast-moving, creative environment where social media fluency and data-driven results are equally valued. Key Responsibilities KOL & Influencer Management Identify, evaluate, and recruit KOLs across platforms that align with Her Hyness’s brand positioning and campaign objectives. Negotiate deliverables, timelines, and budgets with KOLs and agencies. Develop clear and compelling campaign briefs, and ensure all content meets brand guidelines and quality standards. Monitor contract compliance and manage payment processes in coordination with the accounting team. Campaign Execution & Performance Plan and execute KOL campaigns across TikTok, Instagram, YouTube, X, Facebook, and Lemon8. Expand brand reach through strategic creator partnerships, including both paid KOL campaigns and organic influencer seeding programs. Monitor campaign performance, analyze KPIs (reach, engagement, conversions, ROI), and prepare regular performance reports with actionable insights. Continuously identify new creator opportunities and emerging platform trends to keep Her Hyness ahead of the curve. Event & Onsite Support Join onsite brand activations and retail events with the marketing team. Coordinate influencer attendance and activities at events to maximize brand visibility and content generation. Cross-Functional Collaboration Work closely with the Brand team and Consumer Engagement Manager to integrate influencer programs into wider campaign plans. Share performance insights and creator recommendations to continuously improve the influencer marketing strategy. Qualifications 2–4 years of experience in influencer marketing, KOL management, or a related digital marketing role, preferably in beauty, skincare, or FMCG. Bachelor’s degree in Marketing, Communications, or a related field. Strong understanding of the social media landscape across TikTok, Instagram, YouTube, X, Facebook, and Lemon8. Proven ability to build and manage creator relationships with professionalism and attention to detail. Analytical mindset with the ability to interpret performance data and translate it into actionable improvements. Creative eye for content — able to identify what works on each platform and brief creators effectively. Highly organized, proactive, and able to manage multiple campaigns simultaneously in a fast-paced environment. Strong communication skills in both Thai and English.