Business Applications Alliance Lead - Manager - Consulting

We are seeking a commercially driven Alliance Lead to develop and manage strategic relationships across major enterprise application ecosystems such as Microsoft, SAP, Oracle, Workday, and other key business platforms. This role focuses on building strong partnerships with alliance firms, vendors, and consulting organizations to generate leads, support sales, and drive market development on a regional and global scale. The successful candidate will manage marketing campaigns and events, collaborate closely with sales and pre-sales teams, and support the full sales cycle from lead generation to deal closure. While product knowledge of enterprise business applications is advantageous, proven alliance management, sales support, or pre-sales experience combined with excellent cross-regional collaboration skills is critical. Key Responsibilities Build and nurture robust relationships with partnership firms, vendors, consulting firms, and other alliance partners to identify and generate qualified leads and joint business opportunities Develop and execute marketing campaigns to drive demand generation, lead nurturing, and brand awareness across multiple enterprise platforms Plan, coordinate, and lead events, webinars, seminars, client briefings, and partner initiatives to expand market presence and pipeline growth Work closely with sales and pre-sales teams to qualify leads, assess client needs, position solutions, and support the sales cycle through to closure Support proposal preparation, commercial negotiations, and response materials by coordinating with internal product, sales, and delivery teams Monitor and manage the pipeline of partner-sourced and marketing-generated leads, ensuring timely follow-up and progression Maintain accurate CRM documentation, sales activity updates, and provide regular reporting on pipeline status, campaign effectiveness, and partner performance Gather and analyze market intelligence, customer feedback, and partner insights to inform go-to-market strategies and business planning Foster cross-functional collaboration across marketing, sales, pre-sales, and delivery teams to ensure seamless execution of initiatives Engage effectively with regional and global stakeholders to maximize alliance opportunities and ensure alignment across geographies Requirements 6+ years’ experience in alliance management, sales support, or pre-sales within the enterprise business applications ecosystem Experience working with partnership firms, vendors, or consulting organizations in a cross-regional or global environment Familiarity with major enterprise application platforms such as Microsoft, SAP, Oracle, Workday, or comparable systems is advantageous but not mandatory Proven capability in executing marketing campaigns, managing events, and driving lead generation Excellent English communication skills, enabling effective engagement, influence, and coordination across diverse teams and regions Fluency in Chinese (Cantonese/Mandarin) is preferred but not required Personal Attributes Strong commercial acumen and relationship-building capabilities Self-motivated, highly organized, and proactive with a solutions-oriented mindset Confident and skilled in collaborating with both internal stakeholders and external partners A collaborative team player with a strong sense of ownership and accountability