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COMPANY OVERVIEW We are a well-established food company with a long history and strong presence in Hong Kong. The company owns and develops its own food brand, manufactures food products and distributes a wide range of food items from local and overseas suppliers. The company’s product portfolio includes noodles, frozen and chilled foods, sauces, beverages and other packaged food products. The company is involved in product development, manufacturing, brand management, sales, marketing and distribution. The company serves a broad customer base, including supermarket chains, convenience-store chains, F&B groups, restaurants, hotels, fast-food groups, catering companies and other trade channels. It also operates a dedicated food manufacturing facility in Guangdong to support production capacity and supply reliability. With a strong reputation built over many years, the company continues to grow its own food brands, expand its product portfolio and strengthen its distribution network in Hong Kong. ROLE MISSION This is both a strategic leadership and hands-on role. You will lead the company’s sales, marketing and brand-growth strategies to achieve sustainable revenue growth, strengthen customer relationships and expand market coverage. In addition to leading the Sales and Marketing team, the successful candidate will personally manage key accounts, develop customer relationships, strengthen brand performance and drive business growth across major retail and trade channels. ROLE SUMMARY Reporting directly to the Business Owner, you will lead a Sales and Marketing team of approximately 15 members. You will develop and execute comprehensive sales, marketing, brand and distribution strategies for the company’s own food brands and product portfolio. You will also take direct responsibility for selected key accounts, including customer relationship management, business negotiations, sales planning and account development. You will work closely with senior management and internal departments to strengthen brand positioning, manage product launches, develop new market opportunities and achieve the company’s commercial objectives. JOB DESCRIPTION Develop and implement annual sales, marketing and brand plans to achieve revenue, profit and market-share targets. Lead the Sales and Marketing team in managing supermarket chains, convenience-store chains, F&B groups, restaurants, hotels, fast-food groups, catering companies and other trade channels. Personally manage and develop key accounts, maintaining regular contact with decision-makers and ensuring high-quality customer service. Build strong and long-term relationships with major customers, distributors and business partners. Develop suitable account plans, sales proposals and commercial solutions based on customer needs. Monitor sales performance, customer contribution, gross margins and channel profitability. Establish sales targets, performance indicators and account plans for different sales channels. Ensure effective sales execution, distribution coverage and product availability across assigned channels. Identify new customers, distribution channels and business opportunities to expand the company’s market presence. Develop and implement integrated marketing plans to support the company’s own food brands. Strengthen brand positioning, brand awareness, product visibility and market penetration. Lead promotional campaigns, trade marketing activities, in-store promotions, product sampling and field marketing programmes. Plan and participate in the launch of new products, product lines and brand initiatives. Work with internal teams and external agencies on product positioning, packaging, promotional materials and marketing communications. Monitor brand performance, product sales and promotional effectiveness. Develop marketing initiatives to improve customer engagement and product penetration. Manage marketing budgets and ensure that activities are delivered within approved budgets. Review market trends, competitor activities and consumer behaviour to identify growth opportunities. Conduct regular market research and competitor analysis to obtain market and consumer insights. Prepare recommendations and action plans to support business growth and brand development. Lead, motivate and develop a Sales and Marketing team of approximately 15 members. Set clear objectives and performance expectations for the team. Build a collaborative, accountable and performance-driven team culture. Work closely with the Business Owner and senior management on business priorities and strategic decisions. Perform other duties and special projects assigned by the Business Owner or senior management. IDEAL CANDIDATE University degree in Business Administration, Marketing, Sales, Management or a related discipline. At least 10 years of solid experience in sales and marketing, preferably within the FMCG, food, consumer goods, wholesale or distribution industry. At least 5 years of experience in a managerial or senior leadership position. Proven experience managing food brands, FMCG brands, consumer goods or other branded products. Experience working for a food brand owner, food manufacturer or food distributor is highly preferred. Experience managing supermarket chains, convenience-store chains, F&B groups, food-service customers or other major trade accounts. Strong experience in key-account management, sales strategy, channel development, trade marketing, brand management and business planning. Proven ability to develop and implement sales, marketing and brand strategies that deliver measurable business results. Willingness and ability to take a hands-on role in managing key accounts and important commercial activities. Good command of English, Chinese and Cantonese. Proficiency in MS Office, particularly Excel and PowerPoint. TO APPLY for this job or similar jobs : Please email your CV with salary expected to resume@jpc.hk JPC Recruiting Services was established in 1990 and is a Hong Kong–based recruitment firm providing general recruitment and executive search services. JPC Recruiting Services 於 1990 年成立，是一家總部設於香港的專業招聘公司，提供招聘及獵頭服務。 All personal data collected from job applicants will be used strictly for recruitment purposes only. Your privacy is fully protected, and your personal information will not be disclosed, leased, or sold to any third party. 本公司所收集的求職者個人資料僅作招聘用途。閣下的私隱將獲得嚴格保障，個人資料絕不會被披露、出租或出售予任何第三方。
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