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About the role Responsible for sourcing and developing snack products, covering both branded products (70%) and OEM / Private Label (30%), with a strong focus on sales growth, new product development (NPD), and margin performance. This role drives commercial success through effective product selection, negotiation, and cross-functional collaboration. Key responsibilities Source, evaluate, and select snack brands / factories Assess product potential based on sales opportunity, margin, and CVS fit Negotiate price, margin, and commercial terms Drive new SKU onboarding and NPD pipeline Ensure compliance with modern trade requirements (pricing, pack size, barcode, shelf life) Monitor performance and manage underperforming products Develop OEM snack products from concept to launch Identify and manage OEM factories (local and overseas) Control product cost, MOQ, and lead time Manage product specifications and approval process About you Experience in snack sourcing for modern trade / retail Strong background in branded product sourcing Proven commercial negotiation skills (price, margin, promo support) Clear understanding of convenience store requirements Ability to evaluate factories and brand owners realistically Experience working with cross-functional teams Strong commercial mindset focused on sales and margin Qualification Education: Bachelor’s or Master’s degree in a related field. Experience: Minimum of 5 years of experience in Sourcing and Import operations. Business Acumen: Strong understanding of the retail industry. Language Proficiency: Excellent command of English (Listening, Speaking, Reading, and Writing). Professional Integrity: Highly honest and responsible. Attributes: Positive attitude, creative thinking, and the ability to work effectively under pressure. Communication Skills: Exceptional negotiation and coordination skills.