Principal, TWC Hong Kong Campu

About the role Lead end-to-end launch of the brand-new Hong Kong market for THE WRITE CONNECTION (TWC), an international education brand specializing in English-writing competency training. You will formulate customer-acquisition and sales strategies tailored to local market dynamics, oversee day-to-day campus operations, deliver enrolment and revenue targets, and drive rapid scaling, stable performance and profitability of the campus. Key responsibilities Lead end-to-end launch of the brand-new Hong Kong market, formulate customer-acquisition and sales strategies tailored to local market dynamics, and deliver enrolment and revenue targets Take full ownership of the full sales cycle including client consultation, need identification, deal closing, renewal and referral generation Optimise conversion funnels to boost contract-closing rate and cash-collection efficiency, and independently resolve core front-line sales challenges Manage daily performance of campus sales and academic-administration teams Build fit-for-purpose performance-incentive frameworks and conduct regular training, sales-script refinement and business reviews to lift team productivity and sales output Oversee full-scope campus operations covering learner services, programme delivery, parent-school relations and cost control Refine standard operating workflows, resolve operational bottlenecks efficiently, and improve client satisfaction and campus reputation Gain in-depth insights into Hong Kong's education-training market, parental expectations and industry regulations Maintain thorough understanding of Hong Kong's regulatory requirements for the education-training sector and ensure fully compliant campus operation Liaise with local authorities, enforce rigorous cost control, and achieve quality improvement and efficiency gains About you Bachelor's degree or above Minimum six years of hands-on experience in front-line sales, operations and single-campus management within the education-training industry Fluent in Cantonese and English (native-level proficiency preferred), with functional command of Mandarin Sound knowledge of Hong Kong's local market, parental demands and industry regulatory rules Demonstrate local-operation mindset and capability to independently handle campus daily operations and liaison with local authorities Outstanding capability in new-market development and sales breakthrough Master the full customer lifecycle including lead generation, negotiation, conversion and renewal Proven hands-on campus-management competence and skilled in team motivation and business enablement Strong execution orientation and capable of end-to-end oversight of core campus operational and sales workflows High resilience under pressure and strong goal orientation About us THE WRITE CONNECTION (TWC) Singapore is an international education brand under Hailiang Youth Education Development Group. As a specialized training institute dedicated to enhancing students' English-writing competency through a proprietary writing pedagogy, it is currently the second-largest English literacy training provider in Singapore. Founded in 2012, TWC has served more than 15,000 young learners from diverse ethnic backgrounds.