Senior Social Media Specialist

About the role Manage the daily operations of BAGSMART/Ecosusi official social media accounts on Thailand's major platforms (Instagram, Facebook, TikTok), including content publishing, community engagement, and performance tracking. Develop monthly/quarterly content calendars and strategies based on brand positioning and Thailand local market trends; plan content formats (images, videos, live streaming) that resonate with Thai consumers' aesthetic preferences and shopping habits. Location : Permpoom Building 7 floor, 32 Sukhumvit Rd, Bang Chak, Prakanong Bangkok 10260 Working Hours : 5 days/week , 8 hours a day, with a 1 hour lunch break. Key responsibilities : Manage daily operations of BAGSMART/Ecosusi official social media accounts on Thailand's major platforms (Instagram, Facebook, TikTok), including content publishing, community engagement, and performance tracking Develop monthly/quarterly content calendars and strategies based on brand positioning and Thailand local market trends Plan content formats (images, videos, live streaming) that resonate with Thai consumers' aesthetic preferences and shopping habits Independently create or coordinate with outsourcing teams to produce creative social media content, including product showcases, outfit styling, scenario-based content, and UGC repurposing Identify, evaluate, negotiate, and execute collaborations with Thailand-based KOLs/KOCs; build and maintain a strong influencer network Produce social media performance reports, tracking key metrics such as follower growth, engagement rate, and conversion rate Stay updated on Thailand fashion industry trends, social media hot topics, and competitor activities Provide strategic recommendations for brand localization Requirements : Able to use English as a working language Bachelor's degree or above 1-3+ years of social media operations experience; experience in fashion/bags/apparel categories is preferred； Proven experience managing official accounts on Instagram, Facebook, TikTok, with a solid understanding of each platform's content ecosystem, algorithm, and best practices； Demonstrated success in content planning and content strategy development; able to provide portfolio or case studies. Strong content sense and creative ability; deep understanding of Thai consumers' aesthetic preferences and shopping behaviors； Basic Thai content review capability or ability to collaborate with local teams Familiarity with Thai social media culture, internet trends, and fashion industry dynamics； Data analysis skills with proficiency in social media analytics tools. Plus points if you are： Experience in KOL/KOC development and collaboration； Experience in e-commerce live streaming operations； Team management experience (eligible for Social Media Supervisor role).