Senior Associate, Pricing-Bangkok

As a Pricing Senior Associate for Lazada Thailand, you will play a critical role in shaping and executing the data-driven Pricing operations for our Local Retail Venture. This role goes beyond managing numbers: you will be the guardian of pricing accuracy, the link between data and commercial decision-making, and a key driver of process excellence in one of Thailand’s most dynamic e-commerce environments. You will play a central role across six key pillars: Pricing Strategy & Execution | Data-Driven Innovation & Analytics | Competitive Intelligence | System Enhancement & Process Automation | Cross-Functional Collaboration & Operational Impact | Ad-Hoc Project Driver This is a high-impact, hands-on role, that combines analytical thinking, operational discipline, and cross-functional collaboration. You will oversee a team of three, with potential for future expansion. To succeed in this role, we are looking for someone who is detail-oriented, data-driven, proactive, and comfortable operating in a fast-moving e-commerce environment. You will have the opportunity to directly contribute to Lazada Thailand’s competitive edge by improving how Pricing supports commercial performance, customer value and our Retail sustainable growth. Key Pillars of the Role Pricing Strategy & Execution - Lead the execution of market-responsive Pricing strategies for our Retail BU - Support the business in balancing competitiveness, profitability and sustainable growth Data-Driven Innovation & Analytics - Analyze Pricing performance, competitor trends, and market movements to identify risks and opportunities - Build and maintain dashboards, reports, and trackers using tools such as Excel, SQL and internal analytics platforms Competitive Intelligence - Oversee all competitor intelligence tasks, including our HRO team coordination and efficiency - Maintain visibility on competitive intelligence coverage to ensure data is representative, relevant and reliable System Enhancement & Process Automation - Proactively support the enhancement and automation of Local Pricing tools, workflows and reporting processes - Collaborate with product, data, and operations teams to improve system efficiency and scalability Cross-Functional Collaboration & Operational Impact - Partner with Commercial, Product, Operations, Data and Regional teams to make sure that our Pricing activities are well aligned with business and the platform objectives - Lead smooth communication with both technical and non-technical stakeholders Ad-Hoc Project Driver - Support Retail initiatives beyond day-to-day Pricing operations and business-as-usual scope - Contribute or lead cross-functional projects that create measurable value and business impact - While driving user experience improvement or conducting performance diagnostics, your work will be judged by successful execution, stakeholder alignment, and visible business impact