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Position: Senior Sales & Creative Marketing Specialist Bangkok Smile Dental Clinic is seeking an exceptional Senior Sales & Creative Marketing Specialist to spearhead our creative ecosystem. In this role, you will hold a critical hybrid position: balancing high-level creative vision with technical execution and team management. You will manage and elevate our internal creative team while directing content strategies for both our Local (Thai) market, Expats(International Expats) and Overseas (International Medical Tourism) markets. If you are a visionary storyteller who loves diving into design tools, managing a team, and scaling brand impact through visual arts, we want you. Company: Bangkok Smile Dental Clinic (BSDC) Department: Digital Marketing Department Position Level: Senior Employment Type: Full-time Reports To: Digital Marketing Manager / Marketing Manager Work Location: Bangkok Core Responsibilities and Duties 1. Creative Direction & Strategy (Local & Overseas) Dual-Market Strategy: Design, develop, and adapt creative assets to resonate across different cultures. This includes tailoring high-trust, localized content for Thai audiences, as well as premium, authoritative medical-tourism campaigns for international patients. Omnichannel Visual Identity: Ensure a seamless, premium, and unified visual identity across all platforms, including Facebook, TikTok, LINE, website landing pages, and offline clinic materials. Direct-Response & Brand Balance: Produce beautiful, brand-aligned visual narratives while optimizing creative concepts for performance metrics (such as Click-Through Rates and Hook Rates) in close collaboration with the Performance Marketing team. 2. Team Management & Operations Workflow Supervision: Manage, mentor, and allocate daily tasks to a team of graphic designers, video editors, and content creators to ensure all projects are delivered on time. Creative Processes: Standardize our design workflows, asset management libraries, and quality control checklists to maximize team efficiency. 3. Technical & Creative Implementation Hands-on Execution : Step into production directly when required, producing high-impact, master-level mockups, complex video layouts, or key branding templates. Ad-Format Engineering : Stay at the forefront of social media ad formats. You will build and test interactive creative elements like custom AR filters, high-converting TikTok video hooks, and engaging LINE Rich Menus. 4. Campaign Development Develop integrated campaign concepts for: Dental Implant Veneers Invisalign Orthodontics General Dentistry Cosmetic Dentistry Other Responsible for: Big Idea, Campaign Theme, Creative Direction, Key Visual, Messaging Framework, Storytelling, and Creative Execution Plan 5. Content Strategy & Creative Planning Plan and oversee content across: Facebook, Instagram, TikTok, LINE Official Account, YouTube, and Offline Marketing Materials Develop: Monthly Content Calendar, Campaign Content Plan, Educational Series, Doctor Personal Branding Content, Patient Success Stories, Lifestyle Content, and Employer Branding Content 6. Art Direction Provide creative direction for: Graphic Design, Photography, Video Production, Motion Graphics, Social Media Visuals, Event Branding, Clinic Visual Communications, and Ensure every visual aligns with BSDC Brand Guidelines. 7. Video & Content Production Lead creative production for: Commercial Videos, Patient Testimonials, Doctor Interviews, Educational Videos, Social Media Reels, TikTok Content, Branding Content Responsibilities include: Creative Concept, Storyboard, Script Review, Production Supervision, Talent Direction, Editing Feedback, and Final Approval 8. Copy & Messaging Development Support the development of: Campaign Headlines, Advertising Copy, Video Scripts, Website Copy, Landing Pages, Social Captions, Email Campaigns, LINE Messages Ensure messaging is: Clear, Trustworthy, Patient-focused, Persuasive, Emotionally engaging, and Consistent with BSDC Brand Voice 9. Brand Management Protect and strengthen the BSDC brand by ensuring: Visual Consistency, Tone of Voice, Communication Standards, Brand Guidelines Compliance, High Creative Quality, and Premium Brand Positioning 10. Creative Performance Optimization Collaborate with the Performance Marketing team to evaluate creative effectiveness using: Engagement Rate Conversion Rate Video View Rate Lead Quality Recommend improvements based on campaign performance and audience insights. Take ownership of assigned sales and performance targets by continuously analyzing campaign results, identifying optimization opportunities, and recommending creative improvements based on campaign performance, audience insights, and business objectives. 10. Innovation Stay updated on: Creative Trends, Social Media Trends, AI Creative Tools, Healthcare Marketing, Consumer Behaviour, Digital Content Formats, and Visual Design Trends Introduce innovative ideas that enhance BSDC's competitive advantage. Required Skills & Experience Proven Track Record : 4-5+ years of professional creative experience in digital design, multimedia production, or advertising agencies. Previous experience leading or supervising a small creative team is required. Cross-Cultural Design Literacy : Strong understanding of international design aesthetics and consumer behavior, with a proven portfolio showing you can sell premium dental/medical services to global audiences. Performance Marketing Alignment : Experience collaborating closely with data analysts and media buyers. You know how to read ad performance metrics and use that data to iterate and improve design concepts. Strong Leadership Capabilities : Excellent project management skills with a natural ability to inspire, give constructive design feedback, and resolve workflow bottlenecks under tight deadlines. Technical Toolkit Requirement Design & Editing Suite : Mastery of Adobe Creative Cloud and collaborative design software like Figma or Canva Enterprise. Multimedia Production : Strong technical understanding of professional camera gear, studio lighting set-ups, and audio recording layouts for high-end patient testimonials. AI & Production Automation : Experience utilizing modern generative AI tools (like Midjourney, Firefly, or runway) to rapidly speed up the creative brainstorming and storyboarding phase.
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